ExactTarget Blog

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

Our guest for this week's #NexusCafe chat is Stephanie DeWitt, Database Marketing Strategist at EmbanetCompass. Having spent many years in interactive marketing, Stephanie is very passionate about deliverability and honoring subscribers with permission-based communications. In her current role, she educates and advocates across internal marketing teams and business partners to ensure strong digital reputations.

Here's a peek at the questions that we'll discuss during our chat.

• What are your guiding principles on deliverability and protecting your digital reputation?
• What's the difference between opt-out and opt-in styles of email marketing? Which is best for deliverability?
• How do you monitor your deliverability? Per send or per campaign?
• What is best for deliverability: shared or private IP?
• How does current legislation drive your company's deliverability strategy to ensure you get to the inbox?
• List brokers are aggressive. How can purchased lists impact deliverability?
• What are some resources (blogs, books, whitepapers) that are helpful for this topic?