ExactTarget Blog

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

Our guest for this week's #NexusCafe chat is Jeremy Mayes, account executive at PPC Associates. Jeremy has over 15 years of direct marketing experience with a passion for search engine marketing. Jeremy joined PPC Associates in May 2011 after serving as the Director of Media at Embanet Compass Knowledge Group, where he led a team of internet marketing professionals who provided lead generation services to their clients. We're looking forward to hearing Jeremy's insights!

Here's a peek at the questions that we'll discuss during the #NexusCafe chat:

• What are some fundamentals to structuring your search terms?
• With PPC strategy, you have keywords, match types, and queries. How do you make sure you have a winning combination?
• How do you prioritize geo-targeting with your PPC campaigns when you serve a variety of regions and audiences?
• Interactive marketing budgets have to be properly calibrated across channels. How do allocate correctly for PPC, compared to other messaging channels (email, social, mobile, print, etc).
• How can persona development help you refine your PPC campaigns?
• PPC campaigns reach 3 internet search platforms: smartphone, tablet, and desktop. What are some best practices for each?
• How do you see mobile-specific landing pages playing a role with mobile PPC campaigns?
• What are some valuable resources for PPC and search marketing?