The ExactTarget team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!
Our guest for this week's chat is Jeremy Bromwell, account director at Definition 6, a unified marketing agency and longtime ExactTarget partner. Jeremy is passionate about helping clients implement a unified marketing strategy—connecting brands and people through a cross-channel, “media agnostic” approach. Jeremy has also been a contributing member of the 3sixty Live user communities in Atlanta and New York City, a peer-to-peer interactive marketing educational group offered in 14 cities. We are excited to talk with him and our community of interactive marketers to discuss brand unity and connecting people to these brands.
Here's a preview of the questions we'll discuss on the #NexusCafe chat.
1. What's a recent example of a campaign that has engaged users in multiple mediums?
2. How do you determine where to focus your energy across various channel options?
3. How do you know if you've created a connection between the brand and the fan?
4. How do you structure your team internally for success in this rapidly changing landscape?
5. Where do you find inspiration for the new things you are developing?
6. What role does content play in creating the connection?
7. What's the best thing you've learned (good or bad) in 2012 when trying something new?
We look forward to talking with you!
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