Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the Nexus Café.
A recent #NexusCafe chat featured our partner, Metrics Marketing, talking about targeted marketing campaigns during and after the holiday shopping season. Here's a snapshot of the conversation we had about smart strategies for interactive marketers to leverage this season.
@ETNexus: Tis the Season (soon)! Let’s first identify the most popular days for online and offline traffic for retailers for 2012.
@stephenmkidwell Hello All! popular days: Thanksgiving 11/24; Black Fri 11/25; Cyber Mon 11/28; & Day after Christmas 12/26
@ETNexus: Last year, retail analysts predicted a spending decline due to economy. Instead, shoppers spent more than ever during promotional periods. Why do you think that is?
@MetricsMrktg: The recent economic downturn forced consumers to budget better for the upcoming holiday and are financially ready to shop promos
@BethLeleck: Consumers are even more 'deal conscious,' but inadvertently that just lead to more spending. I am definitely guilty of that!
@JennVojta: Price is a factor & consumers know to expect a deal. If they budget for a certain amount deals will let them spend more.
@danwagoner: In a struggling economy, consumers are likely decreasing the quantity of purchases and waiting for those big deals to save money.
@ETNexus: What are your predictions for this year’s holiday shopping season?
@MetricsMrktg: Internet Retailer reports that 1/3 of consumers will shop more online than in stores for the holidays http://bit.ly/pqLo30
@danwagoner: 2011 holiday sales will be strong. Consumers are trained to wait for the big sales & make most purchases at once.
@ETNexus: Traffic, traffic, traffic during the Holidays! Whether online or offline, marketers have so much opportunity! Outside of sales, what should marketers focus on?
@MetricsMrktg: Grow your list AND grow data; make sure you can capture data, learn as much as you can to use next season
@MetricsMrktg: Data they should focus on: shopping habits, reactions to promotions
@brandcolby: Online, your customer service has to be flawless. One upset tweet can reach thousands
@JennVojta: promote peer reviews, product education, ease of purchase & impeccable quality service to stand out to a consumer.
@ETNexus: Which type of email campaigns can online retailers do to target shoppers effectively this holiday season?
@MetricsMrktg: Consumers are busy, email them shipping deadlines, promo final day countdowns and end-dates. Reminders so it’s not too late.
@MetricsMrktg: Provide value-add content I.E. Ways to maintain your sanity during the holiday season, How to pick the perfect gift for dad!
@brandcolby: But there's more to it than just deals. Deals are great for getting you there, but what makes you stay?
@ETNexus: As we’ve all discussed before, consumers should be targeted to their specific behavior. How does this translate for the holiday season?
@brandcolby: Everybody has to buy for somebody, and they don't know what to get. Tell me what the hot gifts for Dad are, and I'll listen.
@JennVojta: Deals are great & will help drive that final purchase especially for abandoned carts. I often close a browser & forget
@jdfordha: The holiday shopping season certainly brings out different behavior; but high-end buyers still buy high-end, etc...
@ETNexus: Can you please share industry resources on holiday marketing campaigns?
@MetricsMrktg: Majority of Online Retailers Expecting Strong Sales this Holiday Season, According to Shop.org Survey
@MetricsMrktg: Internet Retailer; Shop.org; @exacttarget's white papers & blog
@Emailgirl: Great resource for Holiday Campaigns here.
A recent #NexusCafe chat featured our partner, Metrics Marketing, talking about targeted marketing campaigns during and after the holiday shopping season. Here's a snapshot of the conversation we had about smart strategies for interactive marketers to leverage this season.
@ETNexus: Tis the Season (soon)! Let’s first identify the most popular days for online and offline traffic for retailers for 2012.
@stephenmkidwell Hello All! popular days: Thanksgiving 11/24; Black Fri 11/25; Cyber Mon 11/28; & Day after Christmas 12/26
@ETNexus: Last year, retail analysts predicted a spending decline due to economy. Instead, shoppers spent more than ever during promotional periods. Why do you think that is?
@MetricsMrktg: The recent economic downturn forced consumers to budget better for the upcoming holiday and are financially ready to shop promos
@BethLeleck: Consumers are even more 'deal conscious,' but inadvertently that just lead to more spending. I am definitely guilty of that!
@JennVojta: Price is a factor & consumers know to expect a deal. If they budget for a certain amount deals will let them spend more.
@danwagoner: In a struggling economy, consumers are likely decreasing the quantity of purchases and waiting for those big deals to save money.
@ETNexus: What are your predictions for this year’s holiday shopping season?
@MetricsMrktg: Internet Retailer reports that 1/3 of consumers will shop more online than in stores for the holidays http://bit.ly/pqLo30
@danwagoner: 2011 holiday sales will be strong. Consumers are trained to wait for the big sales & make most purchases at once.
@ETNexus: Traffic, traffic, traffic during the Holidays! Whether online or offline, marketers have so much opportunity! Outside of sales, what should marketers focus on?
@MetricsMrktg: Grow your list AND grow data; make sure you can capture data, learn as much as you can to use next season
@MetricsMrktg: Data they should focus on: shopping habits, reactions to promotions
@brandcolby: Online, your customer service has to be flawless. One upset tweet can reach thousands
@JennVojta: promote peer reviews, product education, ease of purchase & impeccable quality service to stand out to a consumer.
@ETNexus: Which type of email campaigns can online retailers do to target shoppers effectively this holiday season?
@MetricsMrktg: Consumers are busy, email them shipping deadlines, promo final day countdowns and end-dates. Reminders so it’s not too late.
@MetricsMrktg: Provide value-add content I.E. Ways to maintain your sanity during the holiday season, How to pick the perfect gift for dad!
@brandcolby: But there's more to it than just deals. Deals are great for getting you there, but what makes you stay?
@ETNexus: As we’ve all discussed before, consumers should be targeted to their specific behavior. How does this translate for the holiday season?
@brandcolby: Everybody has to buy for somebody, and they don't know what to get. Tell me what the hot gifts for Dad are, and I'll listen.
@JennVojta: Deals are great & will help drive that final purchase especially for abandoned carts. I often close a browser & forget
@jdfordha: The holiday shopping season certainly brings out different behavior; but high-end buyers still buy high-end, etc...
@ETNexus: Can you please share industry resources on holiday marketing campaigns?
@MetricsMrktg: Majority of Online Retailers Expecting Strong Sales this Holiday Season, According to Shop.org Survey
@MetricsMrktg: Internet Retailer; Shop.org; @exacttarget's white papers & blog
@Emailgirl: Great resource for Holiday Campaigns here.
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