They say that “two is better than one.” But when it
comes to interactive marketing, I’d have to disagree.
I think that ONE is better than two.
We’ve all heard that siloed marketing is
unsustainable and a thing of the past—if you keep your interactive
marketing data separate from your social, website, point of sale,
and other customer data,providing a cohesive brand experience for
the end consumer seems further and further away. After all, your
customers don’t silo their interactionswith your brand—why should
you?
So, how can you unsilo your marketing and start
functioning as ONE cohesive unit?
Sta...
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In the same week that Microsoft annoucned plans to buyer over $1
billion in AOL patents Facebook decides to purchase the photo
sharing site Instagram for $1 billion. As
CNN Money reported "it is Facebook's biggest acquisition ever,
in both price and reach. With around 30 million active users,
Instagram has the largest audience."
What's it mean? Mark Zuckerberg, founder of Facebook, explained
that the purchase was to help the social networking giant build the
BEST experience for sharing photos with friends. Period.
For years, we’ve focused on building the best experience for
sharing photos with...
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What is the difference between a Tab
and a Fan Page? How
is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with
help from folks at Facebook, we put together a Glossary to help you
master the newest Facebook marketing concepts. We hope you find it
useful!
Glossary
Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages
including when a user clicks “Like”, “RSVP” or selects a custom
action. Another way to think of actions is to think of the
traditional “Call-to-Action” like click, call or download. AR
stands for...
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The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat this Thursday and every Thursday from 11am-12pm
ET, where we discuss emerging topics and trends from across the
interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for our #NexusCafe chat this week are the folks from
FanMail Marketing.
FanMail has been a long-time partner of ExactTarget and...
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The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guests
will be the folks from Crown Partners. The team will
join us to talk about how to...
Read More »
Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Nexus partner ecosystem
on Twitter for a conversation about trends and campaign ideas
across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat explored mobile marketing campaigns trends
and technology. We featured two guests from ExactTarget team who
love everything mobile.
R.J. Talyor,
senior director of mobile products, has worked at ExactTarget for
more than 7 years and is focused on mobile campaign offerings.
Melinda
Krueger, senior marketing...
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If
you’re one of the many ExactTarget clients looking to integrate
with the Microsoft Dynamics CRM 2011 platform, the time is here!
Take a look at the documentation to see what exciting possibilities
are open to you as Microsoft takes their CRM offering to the cloud!
Of course, on-premises installations are available as well, and our
new documentation illustrates how to accomplish these tasks
effectively. Take a look at what the documentation on ExactTarget
for Microsoft Dynamics CRM 2011 has to offer:
Read More »
Google
has announced the launch of
Google+ Pages which allows
brands and businesses to create a presence on Google+. With Google+
Pages, brands can now publish and manage conversations on
Posts as well as upload Photos and Videos. There are a few
unique features I am keeping my eye as they evolve the
platform:
-
Direct Connect:
A key differentiators from other social networks is that Google
tools, like search or Gmail, are integral to how we interact
online. A Google+ Page feature is Direct Connect that makes
it simple for people to connect with a brand page by letting people
enter '+'...
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Looking for innovative ways to drive engagement through your
Facebook Fan Page, a new way to fuel email list growth from
Facebook, or maybe just looking to get started and build your page
from scratch?
ExactTarget SocialPages is here to help – putting Facebook Fan Page
management in YOUR hands. It’s not enough to just have a fan page –
companies need an active presence to gain the attention of users,
drive consumer engagement, and increase brand awareness.
ExactTarget SocialPages provides a variety of tools to help,
including:
1.) SocialPages
Editor: You can build a branded presence on Facebook...
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It’s
one of the greatest challenges facing email marketers: How do I
grow my email list and gain new subscribers? This fundamental still
challenges marketers, as the need for cross-channel marketing puts
greater emphasis on integrating email with social, mobile and other
channels.
At Connections 2011, Eastman Kodak’s Entertainment
Imaging Division and
Catalyst
(Rochester, New York), a
direct and digital marketing agency, shared their story on how they
attracted new, high-quality email subscribers by focusing on three
elements:
- Organic Email Growth
- Cross-Channel Integration
- Ancillary Plan
Lora
Downi...
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With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
No matter what your industry, marketing automation can simplify
repetitive marketing tasks and drive more sophisticated uses of
your customer data. For example:
-
Financial services: Back-end operations like
account statements, low-balance alerts, and lifecycle marketing
campaigns
-
Technology: Subscription renewal programs,
interactive account reminders, and product updates
-
Manufacturing:...
Read More »
The
ExactTarget Nexus
team invites you to participate in our #NexusCafe Twitter chat
tomorrow and every Thursday from 11am-12pm ET, where we discuss
emerging topics and trends from across the digital marketing world.
The virtual coffee chat is hosted directly on Twitter, hosted by
@ETNexus. Follow the
#NexusCafe hashtag and be sure and add the hashtag to your tweet to
participate.
This week's guest is our partner,
Metrics Marketing Group,
@MetricsMrktg, an
analytics-driven database and interactive services firm. Metrics
Marketing recently developed an integration between ExactTarget
with the...
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the
Nexus Café.
Our guest for the #NexusCafe Twitter chat was
Jeff Rohrs, VP of Marketing at
ExactTarget and the coauthor of the ExactTarget
Subscribers, Fans, and Followers research series. He joined us
to share how digital marketers can leverage mobile in their overall
campaign mix. Participants shared their insights and experiences
with mobile as a...
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Many
organizations don’t fit squarely into a B2B or B2C bucket. More
often, companies have multiple marketing teams, divisions or
business units that focus on different marketing and sales
objectives. One team may manage vendor or partner relationships;
another drives online sales; while yet another supports a lengthy
direct sales cycle.
We are in the midst of a transformational shift in the Revenue
Performance Management market whereby:
- The buying process has changed; customers now touch dozens of
online and offline information sources before they ever talk to a
sales representative or buy...
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Each week, marketers from around the world join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation about trends
and best practices in the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
Last week's chat focused on the recent announcement by
Microsoft that they will buy Skype for $8.5B. Microsoft
announced that Skype would become integrated with several offerings
such as Windows Phone, Outlook, Lync, XBox Live, Messenger, and
Hotmail. As a communications platform, Skype serves both mobile
devices and PCs with voice and video functionality....
Read More »
The Interactive Marketing Hub Beta 1 has been a great experience
for us here at ExactTarget. 
We have been able to provide some new features and functions give
our customers better visibility to their Interactive Marketing
activity and present our vision of an integrated platform for
executing multi-channel campaigns. But best of all, we got to know
a number of customers better, and hear their feedback of how to
improve our products.
As part of Beta 1 we conducted one on one interviews with most
of the Beta 1 participants and got some great feedback. Our Beta 1
participants included customers...
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At ExactTarget we say that your brand is the sum of all of the
conversations about your brand. It's an accurate statement but hard
to measure. With the Interactive Marketing Hub we are providing you
with a quick way to measure your brand: your number of Subscribers
Fans and Followers. It makes sense and it's simple. If you have
read our research on Subscribers, Fans, and Followers (if you
haven't read our research go here and do
it now!), you know that each of these groups have very different
expectations and motivations for engaging with you. But there is
also overlap between the groups, so...
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Websites
have evolved so much since the inception of the World Wide Web. I
recall first receiving a book on HTML for my 13th birthday and
being incredibly excited to begin making my first Web pages. (Note:
for those asking why I was coding HTML at age 13, I often ask
myself the same question.) Back then, you had your website
published on something like Geocities, Angelfire, or some other
free provider who was willing to take on the expense of hosting
while displaying horrific ads to monetise their business model.
Only if you were serious did you have a domain!
Fast forward to now, where RSS is...
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ExactTarget
provides our customers the ability to market through email, mobile,
social, and sites—but why is that combination so powerful? The
answer is the data and connectivity—which provides marketers the
ability to communicate in a consistent, targeted, and branded
manner across channels while honoring consumer preferences.
There are many companies out there
who specialize in Landing Page marketing—but ExactTarget Landing
Pages are different because they are integrated with the same data
and technology customers use to power the rest of the interactive
marketing campaigns.
Consider taking...
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Today, over 110 million Americans are engaged in social media.
But what keeps consumers coming back for more? As businesses and
consumers continue to sign on and sign up, marketers are developing
integrated strategies to increase engagement with consumers
online.
Research shows that 70% of consumers who "fanned" a brand on
Facebook didn't feel they'd given the company permission to market
to them. Typically users view being a 'fan' as a means of self
expression to their Facebook friends and social community. This
puts brands in a unique situation where they must find ways to
communicate...
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