The NFL is struggling to entice the consumer. Hard
to believe, right? More like impossible to believe. In fact, the
NFL is actually more profitable and popular now than ever
before.
According to USA Today and The Boston Globe, the NFL was responsible for 23 of the 25 most-watched telecasts in the fall of the 2011-12 season. Want more? How about the record-setting nine-year television deal with Fox, CBS, and NBC worth $3.1 billion annually that Roger Goodell and company signed last December.
Clearly the NFL is paying the bills.
However, consumption of the NFL has changed, and with this change...
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Marketing in the financial industry is not about cool
commercials, bold advertising or slick emails. Rather the
most powerful marketing from banks, investment firms and insurance
providers give customers a reason to remain engaged. Let’s
face it, the financial industry is part of the fabric of our
lives. We work, we get paid, money gets deposited, money is
withdrawn, and we then start the cycle all over again.
Those financial firms that make that vicious cycle easier and more
efficient are the ones that drive positive word of mouth marketing
and create an immersive brand presence that...
