Last week I spent some time in Michigan where we teamed up with
Adobe and Demandbase to explore lifecycle marketing from a B2B
lens. Marketing
Profs recently published an article on some of the issues B2B
marketers face on a consistent basis, and our seminars really aimed
to tackle two of these glaring issues:
- One major obstacle to measurement is poor data infrastructure. 34% say they do not have the right tools to collect and analyze marketing program data.
- Another challenge is a lack of understanding of the metrics needed at each stage of the buying decision. 22% cite this as a top obstacle to...
In his
novel 
In today's business school
education, it is almost a requirement to obtain
"real" experience through summer internships. Most are unpaid,
and few provide the real type of projects necessary to prepare you
for your career.
