Interactive Marketing Design Tips
Wednesday, July 14, 2010
When desiring to link multiple areas of one image to different locations, a coder may choose to use an image map to overlay a custom link map on an image; this allows one image to be linked in unique ways (including non-rectangular regions such as circles and polygons) without having to slice, code and link multiple smaller images. Utilizing image maps reduces the effort involved, but how successfully do they function in major...Read More »
Thursday, June 10, 2010
By personalize I don't mean adding your subscriber's first name in your email. We all know email can do that. Instead, personalize the content you present to your subscribers based on their chosen interests, purchase history, location and behavior. By doing this your message will automatically be more relevant and engaging to your subscribers. Read our recent blog post for more...Read More »
Tuesday, June 1, 2010
So what do you do when you email marketing newsletter has more information than you have space?
1) Utilize Segmentation: Not everyone on you list will be interested in every piece of content housed in your email. Dig deeper into your list and see...Read More »
Tuesday, May 25, 2010
Recent Change in Gmail Rendering
If you’ve started seeing an extra space underneath your images in Gmail like the screen shot below, keep reading. Gmail in both Internet Explorer and Firefox can now add extra pixels of space below your images. This can...Read More »
Thursday, May 13, 2010
It’s crucial to stay true to your brand and ensure that all media channels and programs have a consistent look and feel. With solid brand synergy in place, the rest revolves around delivering appropriate content that your subscribers want to read.
Transactional Design Recommendations
- Position content front and center – keep it simple.
- Don’t include too much cross-sell...
Wednesday, April 7, 2010
It’s relatively common knowledge that some email clients block
images in emails by default. But just which ones block images and
to what extent? This is a common question, and the answer is
expectedly complicated. I will attempt to clear up the confusion
and then offer some tips to best design your emails to work
regardless of image blocking. But first, the rundown of major
clients and their peculiarities:
As you can see from these tables, image rendering is very inconsistent across clients, but the biggest trend, especially in the more recent clients, is that images are usually blocked...Read More »
Tuesday, April 6, 2010
You have heard us preach that Subscribers Rule, we’ve instructed you on making content relevant to your subscribers, now it’s time to ask your subscribers what they think of your email. Why not let your subscribers tell you if they think your emails are relevant? There are a few ways that we have seen this ranking of email being used.
- Buttons: Let your users give your email a thumbs up or thumbs down. As you can imagine this technique does...
Wednesday, March 24, 2010
Focus on the user - Giving your audience timely and relevant information should always be your main objective. Google focuses on decreasing search latency through optimizing how their site is coded.
In your situation, this could mean developing an SMS opt-in program or...Read More »
Thursday, March 18, 2010
In Guy Kawasaki’s blog post, he wrote, “ExactTarget’s acquisition of CoTweet heralds the beginning of the growth of Social as an integrated marketing channel and is nothing short of being historical.” At the Twitter Conference (#140tc) on March 8 in Seattle, WA, I had the opportunity to listen to panelists and professionals talk about Twitter. The two words that kept coming up were relationships and...Read More »
Wednesday, March 10, 2010
Do you have data on email clients that consumer subscribers tend to use?
While data is available, your mileage may vary. Each audience will be different, and you may see dramatically different segments in your list or even between lists, as we saw in the webinar. Fingerprintpublishes an...Read More »
Tuesday, March 9, 2010
However, when it comes time to code this design in HTML, how is this CSS property supported for email rendering? The short answer: fairly widely. However, there are several caveats. Below are the results from testing line-height firsthand in Outlook 2007, IE 7 and 8, Chrome, Firefox, and Safari and via a Litmus test in Outlook 2000/XP/2003, Lotus...Read More »
Monday, March 1, 2010
Link to your existing social presence. This
can include a simple text or graphic link to your Facebook page,
Twitter feed or LinkedIn site, driving traffic to your social
presence. As with your email program and website, you’re simply
encouraging interaction with your brand.
- Enable content sharing through ExactTarget’s “Social Forward” integration. In other words, share an “item”...
Tuesday, January 26, 2010
We invite you to visit, explore and gather inspiration for your next email campaign. We will continue to add and update features, so be sure to visit often...Read More »
Tuesday, January 19, 2010
Twitter has revolutionized micro-blogging and ways users share content in real-time. Some believe that social media is more valuable than email, but I beg to differ, as both are powerful platforms and are different mediums of communicating. A great solution is integrating Twitter into your email campaigns to reach out to both audiences.
Why Twitter? According to Mashable, there was an estimated 18 million users on the popular micro-blogging site in 2009. Even with 60% of users quitting within the first month, there are roughly 7.2 million active users; untapped and perhaps not an email...Read More »
Monday, January 18, 2010
Benefits of email + video
- Strong emotional appeal
- Highly engaging
- Personal, even user-generated content
Thursday, January 14, 2010
Online...Read More »
Monday, January 4, 2010
Pier 1 Imports is a retailer that focuses heavily on unique furniture, home décor and accessories. Based on our conversations with Pier 1, the bulk of their customer base falls around females in the 50-60 age range. High quality products are marketed through the channels of print, in-store collateral, web, and...Read More »
Tuesday, December 8, 2009
So let’s get right to it: AAA Ohio’s Annual Membership Renewal email. AAA's current email was being sent to members annually to prompt online, phone or in-store renewals. After our first meeting with AAA, we realized that members could benefit from AAA in many life activities, which in turn fueled their customer loyalty. Thus, our “Renew Your Journey…” design was...Read More »
Thursday, December 3, 2009
After weeks of preparation and anticipation, the winners were revealed. During the reveal, the Connections...Read More »
Thursday, November 5, 2009