Tuesday, October 2, 2012
If you are like most medium-sized business, it is likely you don’t have a dedicated social media marketing team. So, why not look around your company and recruit help from other departments? You'll be surprised how excited your corworkers will be to helo out. Once you have your new team, you'll need some tools to leverage these new resources. Here's how we can help:
Roles and Permissions: As long as you have roles and permissions in place, virtually anyone can and should contribute.
Workgroups: Collaborate across social accounts and workgroups. For example, you could create a customer service S.W.A.T. team that includes product experts and service experts. Their job is to respond to and answer questions quickly.
Social Media Policy: Write a document that provides enough flexibility, but enough control so that the brand voice is consistent when engaging with customers and prospects.
Cross Posting: Post to multiple Facebook pages and Twitter accounts simultaneously and tailor message content and length for specific mediums and character limits
Notifications: Team members may opt-in to receive email notifications of posts or comments on your brand’s Facebook Page, as well as notifications of assignments and tag subscriptions.
Unified Inbox: Don’t try and juggle between multiple accounts by working natively in Facebook or Twitter. Instead, invest in a tool that has a unified inbox that lets you view all conversations in one unified stream
Find out how ExactTarget SocialEngage can help you tap into social media pros throughout your organization now. Download our social products and solutions brochure.