Knowing who's talking about your brand and what they're saying (the positive and the negative) has always been important for marketers. But today, the prevalence of social media means that this information moves faster and spreads more quickly than ever before! This can make social media seem a bit overwhelming - but SocialEngage can make the job of "listening" a little easier with tools for quick discovery.
Here are just a few:
Search
Monitor select keywords and brand mentions in Facebook and Twitter to find out who's talking about your brand and what they are saying. For example, you can search for keywords that indicate new feature or promotion ideas, or you can search for a specific keyword or hashtag associated with your email campaigns.
Email Notifications
Email notifications help a lot. Many digital marketers are mult-taskers and love alerts to keep them up to speed on what's happening so they can respond from wherever they are.
Translation
If you are a global brand with a small English-only social media team, you'll still be able to manage conversations with translation features.
If you are a global brand with a small English-only social media team, you'll still be able to manage conversations with translation features.
Dynamic Reporting
Dynamic reporting enables you to identify trends, opportunities, and brewing sentiment - good or bad. Reports also can be created by campaign, to show what effect (if any) your offline campaigns are having on social channels.
Dynamic reporting enables you to identify trends, opportunities, and brewing sentiment - good or bad. Reports also can be created by campaign, to show what effect (if any) your offline campaigns are having on social channels.
Rollup Views
Combine Reports to see one view of all your brand's interactions. This is a great executive level report that can be shared across the senior teams.
Combine Reports to see one view of all your brand's interactions. This is a great executive level report that can be shared across the senior teams.
The Bottom Line: Whether you're responsible for social media or not, its important to stay close to the overall impact of your campaigns. SocialEngage is perfect for this type of listening. More advanced listening tools are available when you are ready to take that next step.
To learn more about the listening features in SocialEngage, request a demo and we'll be happy to talk through your needs.
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