Friday, November 9, 2012
This week, PageLever announced a new tool called "PageLever Now" for real-time Facebook Measurement. Co-founder Jeff Widman says:
"PageLever Now provides real-time analytics for making data-driven decisions. Think of it like the Bloomberg terminals that enable stock traders to make instant decisions—except this is for marketers."
PageLever is a great complement to SocialEngage and SocialPages. Real-time analytics graph the lifetime of a post, so you can see when your fans are viewing the post, and then watch as it dies out of the newsfeed and fewer and fewer fans see it.
Being able to see post performance in real-time provides two benefits:
It lets you time your Facebook posts perfectly so that, just as one post is dying out, you post the next one
- You can immediately see which Facebook posts are best and put your sponsored story advertising budget behind it. You don't want to use ads to prop up boring content, you want to use them to further amplify exceptional content! When you can see post performance in real-time, you can react in real-time. And thanks to EdgeRank, recently launched content elevated to a "Sponsored Story" will perform better than waiting two days to sponsor it.
Bottom Line: PageLever Now is focused on managing and analyzing marketing content on Facebook in real-time, and SocialPages can help you create and publish custom content and tabs. This new, real-time tool is an excellent way to measure the performance of your campaigns, custom tabs, and overall cross-channel campaigns.
Happy Facebook Marketing!