A while back, we talked to some of the brightest minds in social media and asked them what they would say to the C-Suite about Social Media. I've pulled the three that I think you could use when talking to your managers. Download the complete report and send it to your manager if that's easier!
1. Plan as you would any other marketing effort
Is having a direct mail peice a marketing goal? A tactic perhaps, but a goal? No. Why, then, would having a Facebook fan page be? Plan each social media interaction as you would any other marketing effort. Think about what you're trying to persuaade people to do and how that manifests itself on your blog/Facebook/twitter. - Jason Falls, Speaker, Educator Consultant @jasonfalls
2. Stop worrying that your underwear will show
Your customers are already talking about you, so quit worrying about controlling the message. You can't. Its time to belly up. Engage. Respond. Be graceful and humble. Be human - Ann Handley, Chief Content Officer, Marketing Profs @Marketingprofs
3.To be successful, think small. that is, think like a small business.
R.E.A.C.H. out and touch someone - Responsive, Empathetic, Accessible, Connected, Human - Joseph Jafffe, Author of "Flip the Funnel," www.jaffejuice.com
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