Tuesday, October 9, 2012
As the Sr. Director of Product Marketing for our Social Product line, I am thrilled with the social line up this year at Connections! If you are thinking about attending this year, register today because space is filling up! Here are some of the highlights you can look forward to:
Join our panel of social media experts as they use their 20/20 vision to speculate what social media will offer both marketers and consumers in the year 2020. Yes, that’s eight years in the future, but there’s no time like the present to prepare. Panelist include Margaret Francis, VP of Social Products, David Berkowitz, 360i VP Emerging Media, Stephen Tarleton, BazaarVoice Director of Global Channel & SMB Marketing and Sam Decker, Mass Relevance CEO/Founder.
SocialEngage with @ktvan
Product experts from our Social Media Lab will show you how to manage conversations effectively in Facebook and Twitter via our SocialEngage product. Katie Van Domelen, ExactTarget, Product Marketing Manager, Social, Joel Ballezza, Brooks Sports, Inc. Digital Marketing Manager and Allison Gonzalez, Carter’s eCommerce Marketing Manager, Social/Events will share case studies that you can learn from.
Leveraging Social Media to influence buyers and influencers with Joel Book!
Think social media or mobile marketing don't have a place in the B2B marketing toolkit? Think again. Social and mobile experts will teach you how to meet your customers where they congregate. Mobile and social tactics - combined with email - can help you attract and retain new customers while strengthening your brand.
SocialPages: Capture Leads, Build Promotions, & Drive Engagement in Facebook
See how to build tabs, capture leads, trigger emails, and even build contests on Facebook with ExactTarget SocialPages.
Marketing Burst Sessions
In this session, you'll hear from the best technology brands and leaders in rapid-fire format as they illustrate the future of email, social, mobile, and cross-channel interactive marketing. Don’t miss Marc Bishop Director, Global Product Marketing – LinkedIn, Zach Maier Product Manager - foursquare and more!
Check out the full agenda here: