Tuesday, September 25, 2012
Reports indicate that budgets are on the rise and that more and more brands are investing in social media. They are doing this for one specific reason: Results. This isn't just B2C, but B2B as well.
The brands that invested early and have developed relationships with their customers over social media through real-time communication are starting to reap the rewards. According to eMarketer,
"These investments in social sites are showing results. Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site. This was compared to 39% of B2B marketers who reported leads and 19% who reported sales. For B2B marketers, not surprisingly, LinkedIn saw the most success, with 44% of marketers seeing leads and 23% seeing sales from the site."
Brands are investing in the sites you would expect; Facebook and Twitter. However, B2B marketers are finding a lot of success with LinkedIn and plan to increase their spend in this area.
In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013, while an additional 46% of B2C and 56% of B2B marketers will keep them the same.
Question to you: How are you investing in social media in 2013?