Tuesday, September 11, 2012
While social media often still remains in a silo, it plays critical roles in the overall marketing mix and needs to be effectively integrated across channels. Consider Social Media as the glue that connects your marketing activities. While this is a subject that we could right volumes on, below are some quick examples of how you can better integrate SEO, Email and Events with Social Media.
SEO and Social Media
The goal of SEO is to rank your content high enough so that a user sees it and clicks on it while naturally searching for information. Social media content can be used to effectively drive traffic, and an effective way to improve SEO. Keyword research and optimization is vital here so that you continually deliver content that your customers are searching for, and then share that content through your supported networks.
Email and Social Media
People prefer to receive offers via email, so use your social media channel to grow your subscriber list. save your promotions for your Email channel. Facebook also makes for a perfect personalized, dyanamic landing page. Drive your customers to Facebook and deliver content based on geo, gender, purchase behavior or other social data to improve conversions.
Events and Social Media
Social Media provides unlimited information on what your customers value. Use Social Media to listen to what they want, and create webinars, YouTube videos and local events that provide answers to their questions.
Bottom Line: The most effectively social media marketing strategies are built on inbound marketing tactics. Inbound marketing is rooted in the fundamental principle of delivering value to the user so that they take an interest and possibly adovocate on behalf of your brand - ultimately leading to an increase in leads and a sale. People who feel like you are listening to their needs will engage with the content you produce and will quickly comment, retweet and share your content with their social graph.
So, are you integrating your channels so that they effectively work together to deliver value? When you do, your customers and prospects will reward you more than you could ever imagine.
To learn more about how to better manage multiple channels, download our Interactive Marketing Solutions Snapshot.