Last week I sat down with Amy Bartner, engagement and utilty manager at The Indianapolis Star and indystar.com, to talk about social media and the day-to-day tactics that make it successful.
As we all know, the changing ways that people receive and consume
news have necessitated a shift in how news media reach their
audiences. The traditional method of assembling a team of reporters
and photographers to publish a newspaper once, perhaps twice, daily
became unsustainable, as the Internet and social media began to
offer real-time updates from an infinite number of (sometimes
dubious, but always...
Ever
wonder why you see ads on Facebook about products you've just been
looking at on other web sites? This happens to me all the time, and
the answer is 
#3 Way
Retail Marketers are Leaving Money On the Table: Sending
Non-Targeted or Blast Emails
Although
much of the interactive world was focused on SXSW in Austin this
week—and then New York for the Galaxy S 4 launch—the news did not
slow down for a moment. Luckily, the Content Marketing team at
ExactTarget is here to help you stay on top of what’s
important!
We all
know how hard it is to keep up with breaking news in the world of
cross-channel marketing. Luckily, the Content Marketing team at
ExactTarget is here to help!
The
Burger King Hack (and Jeep, too!)… the “Harlem Shake” viral craze…
the end of Hotmail… and mobile, mobile, and more mobile! It’s
practically impossible to keep up with the news in the world of
cross-channel marketing.
The
ExactTarget team invites you to participate in our 
Did
you see that blackout last night?!? No, not the one that
stopped Super Bowl XLVII dead in its tracks for over 30
minutes. I'm talking about the near total blackout of
meaningful email, mobile, and social calls-to-action in the
commercials that brands were rumored to pay nearly $4 million per
30 seconds.
no shortage of advice aimed at interactive
marketers today. In fact, your inbox probably fills up every day
with tips, tricks, and helpful hints. But how much of that advice
is really useful?
Did you know that there was a vote to address
Facebook’s data usage policies? If this is news to you, you aren’t
alone. Less than 1 percent of Facebook’s billion users actually
voted on this hot issue, although Chief Privacy Officer of Policy,
Erin Egan, argues that they did what they could to drive user
participation through email notifications and posts on their
governance page.
