Interactive Marketing Specialist

“Email is dead – Sign up for our email to hear more…”

Google the phrase "email is dead" and you’ll find countless news articles, blogs and opinion pieces claiming the death of our beloved email is nigh--and that by 2018, email's trendier younger cousin social media will ensure that email becomes as popular a communication device as the carrier pigeon.

ExactTarget caught up with Dominic Edmunds--founder and president of SaleCycle, the basket abandonment email specialists--to get his thoughts on the death of email.

ExactTarget: So, Dominic, let’s get straight to the point. When will you be closing...

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I'm excited to share that ExactTarget is expanding its award-winning Content Marketing team! We are currently hiring for the positions of Content Design Specialist and Content Development Specialist in our Indianapolis headquarters.

Content Design Specialist: Our newly created CONTENT DESIGN SPECIALIST role is custom-made for someone who can conceptualize, create, and optimize design for infographics, emails, eBooks, blog posts, presentations, interactive applications, mobile environments, and video animations. The right candidate will be a self-starter with proven design talent and an ability to...

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What’s the last big must-go session at Connections before cocktails and the Fray? New this year—Industry Meet-ups! On Wednesday, October 17^th from 4:30 – 5:25pm you can connect with other marketers in YOUR industry. You can discuss common challenges and best practices with other interactive marketers in your space. We’ll host meet-up sessions for each of the following groups:

• Financial Services – Third Floor – Grand Ballroom 2
• Retail and eCommerce – Third Floor – Grand Ballroom 3 & 4
• Travel and Hospitality – Third Floor – Grand Ballroom 7 & 8
• Technology and Manufacturing – Third Floor – Grand...

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Friends and professional contacts often ask me why I chose to join ExactTarget after 7 years with my previous employer.  There are numerous reasons, but the one that stands out the most is the incredible opportunities ExactTarget offers its employees.

And it all starts with recruiting – finding the right candidates for the right interactive marketing positions. Every person we bring in from Sao Paulo to Seattle must be an ORANGE culture fit.  We ask ourselves…are they creative?  Will they use their skills and abilities to make everyone around them better?  Do they believe in the power...

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Last week, I attended the world’s largest interactive marketing conference - ExactTarget’s Connections 2011 in Indianapolis, IN - with 3,000 marketers from around the world. We absorbed the idea of the Power of One: one consumer, one platform, one cloud, one person, and one business. The conference encouraged attendees to consider how one individual can change a life and one idea can change the world.

One Individual
What would you do trapped in the desert, pinned under a rock, out of water, and facing certain death? The highlight of the conference was keynote speaker Aron Ralston, author of...Read More »

Recently in MarketingSherpa, there is an outstanding article about how ScottsMiracle-Gro has effectively leveraged SMS to attract new email subscribers for Lawn Care Update, the company’s highly successful email newsletter which has more than 1.5 million subscribers.

The article was written following an interview with Mindi Staley, Senior Specialist, Interactive Marketing at Scotts. Mindi will present this case study at next week’s Email Evolution Conference in Miami.

Story Highlights

ScottsMiracle-Gro has a longstanding relationship with Major League Baseball (MLB). Those of you who are...Read More »

Connections 2010 is a must-attend event for ExactTarget customers. Sessions will appeal to those responsible for interactive marketing strategy and execution at all levels-from Vice-President to Email Marketing Specialist to Web Developer—anyone looking for new ways to engage with customers through the latest interactive marketing tools and best practices is encouraged to attend.

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The MarketingSherpa Email Summit ’09 is less than month away. This annual conference always attracts the best and brightest practitioners of email marketing and this year’s event is no exception!

I LOVE this conference because the Case Studies and Panels are presented by the marketers and agencies themselves.

There are plenty of reasons to come to Email Summit ’09, in Miami, March 15–17. But here is my personal Top 10 Reasons you need to be there!

10. Save $100. This early bird discount ends March 6th. Every dollar counts in this economy.

9.  24 New Case Studies. Industries include: health &...

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