The ExactTarget team invites you to participate in our #ETCafe
Twitter chat every Thursday from 11am-12pm ET, where we discuss
emerging topics and trends from across the interactive marketing
world. This virtual coffee chat is hosted directly on Twitter,
hosted by @ExactTarget.
This week we're hosting Justine Jordan (@meladorri),
Research and Education Director at Litmus (@litmusapp).
Justine is a regular participant of #ETcafe and we're excited for
the Litmus crew to share their knowledge about one of the hottest
topics in interactive marketing right now. Litmus specializes in
email testing...
Read More »
As
digital marketers, we tend to be laser-focused on generating more
business and revenue for our company. But it's also important to
have a content strategy in place, to ensure that you're providing
your customers with truly relevant content
and actively listening to what they are
saying about your brand.
As we all know, the changing ways that people receive and consume
news have necessitated a shift in how news media reach their
audiences. The traditional method of assembling a team of reporters
and photographers to publish a newspaper once, perhaps twice, daily
became unsustainable, as the Internet and social media began to
offer real-time updates from an infinite number of (sometimes
dubious, but always...
Digital
marketers know that it’s all about the numbers. Every quality
social media tool will have a 
Each
Thursday at 11am EST, marketers from around the world join the
ExactTarget user community on Twitter for a conversation about
trends and campaign ideas across the interactive marketing
industry. We call this virtual coffee chat the 
Have you heard
about the 
Are
you a digital marketer? Do you work for a travel brand? If you
answered yes, then this blog post is for you!
