They say that “two is better than one.” But when it
comes to interactive marketing, I’d have to disagree.
I think that ONE is better than two.
We’ve all heard that siloed marketing is
unsustainable and a thing of the past—if you keep your interactive
marketing data separate from your social, website, point of sale,
and other customer data,providing a cohesive brand experience for
the end consumer seems further and further away. After all, your
customers don’t silo their interactionswith your brand—why should
you?
So, how can you unsilo your marketing and start
functioning as ONE cohesive unit?
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat this Thursday and every Thursday from 11 a.m. -
12 p.m. ET, where we discuss emerging topics and trends from across
the interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag
and be sure and add the hashtag to your tweet to participate. The
person with the best tweets wins a Starbucks gift card!
Our guest for the #NexusCafe chat this week is Rob Massa, Vice President of
Sales & Partnerships at Opt Intelligence,
the leading global,...
Marketing automation is term that is gaining momentum whether
you are a B2B or a B2C marketer. But what does it mean and
what impact will have on your email and cross-channel marketing
efforts?
Marketing Automation is using a technology platform that
enables you to build content assets such as landing pages, emails,
Facebook tabs, web events, etc. and deliver them to a prospect
and/or customer at a time when it is most relevant to them in their
buying cycle. This "right time" is based on knowing your potential
customer by capturing demographic information, capturing their
interactions with...
Each Thursday at 11am EDT, marketers from around the world join
theExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Elizabeth Music Industry
Marketing Manager, Retail here at ExactTarget. Elizabeth has
over 7 years of experience in the retail industry with a passion
for helping retailers improve their digital marketing
programs. We discussed how to meet the demands of a
hyper-connected consumer. Here's a summary...
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guest will
be me, Elizabeth Music, Industry Marketing Manager, Retail here at
ExactTarget. We...
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guests
will be the folks from Crown Partners. The team will
join us to talk about how to...
Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Nexus partner ecosystem
on Twitter for a conversation about trends and campaign ideas
across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
A recent #NexusCafe chat explored mobile marketing campaigns trends
and technology. We featured two guests from ExactTarget team who
love everything mobile. R.J. Talyor,
senior director of mobile products, has worked at ExactTarget for
more than 7 years and is focused on mobile campaign offerings.
Melinda
Krueger, senior marketing...Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café. During our recent
chat, Joel
Book,
Director of eMarketing Education at ExactTarget,joined us for a webcast and discussion on Customer Lifecycle
Engagement. Joel is an industry veteran with more than 30
years of experience in database marketing, Joel teaches
organizations how to use permission-based email in partnership with
CRM and web...Read More »
Posted by: Amanda Berkey Wednesday, January 11, 2012
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm
ET, where we discuss emerging topics and trends from across the
interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure
and add the hashtag to your tweet to participate. The person with
the best tweets wins a Starbucks gift card!
This week's #NexusCafe chat will focus on mobile marketing
campaigns trends and technology. We'll feature two guests from the
ExactTarget team who love...Read More »
Studies
have shown that eating breakfast can reduce the risks of heart
disease as well as increase your overall heath. However, did you
know that eating breakfast can now also increase your
interactivemarketing
health? ExactTarget UK is launching its annual breakfast series on
6thJanuary to provide London and
EMEA marketers insights on industry trends, best practices as well
as practical and tactical application of technologies. Our first
session will cover the latestSUBSCRIBERS,
FANS & FOLLOWERS report,The
Digital Kingdom, focusing on how UK consumers interact with
brands across multiple...
Posted by: Kristen Neal Wednesday, December 14, 2011
The ExactTarget Nexus
team invites you to participate in our #NexusCafe Twitter
chat
tomorrow and every Thursday from 11am-12pm ET, where we
discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag
and be sure and add the hashtag to your tweet to participate.
This week's
#NexusCafe chat will feature Jordan Cohen (@jcohen808) to discuss
Mobile Marketing: Subscribers, Fans, and Followers Acquisition.
Jordan is the VP of Business Development at Pontiflex, an...
Posted by: Gina Mueller Tuesday, December 13, 2011
Michael J Becker, with the Mobile Marketing Association,
recently presented The Power of
Mobile in a Burst Session at Connections 2011. He
shared his fascinating perception into the rapidly expanding world
of mobile and its growing impact on digital marketing.
10 Eye-Opening Mobile Statistics from Becker's
Presentation
There are actually more people using mobile devices than
toothbrushes.
More people will access the internet via mobile than wire line
broadband by 2015.
Over 6 billion text messages are exchanged every day in the
US.
In May, 2003 the entire U.S. sent 300 million texts.
Today...
Are
you using the “Triangle Offense” of email, mobile and social media
as part of your B2B tactical program? If not, perhaps it’s time to
reboot your B2B marketing strategy.
One-way broadcast marketing has given away to
a multi-channel digital dialogue fueled by data and enabled by
interactive technology. To engage today’s empowered and influential
buyer, smart B2B marketers are effectively leveraging digital media
to:
generate leads
aid the customer buying process
penetrate accounts
Several of the country’s top companies are
successfully using the Triangle Offense to solve real problems...
In today’s real-time world you need a solid plan to drive
engagement and deliver results from your interactive marketing
program. It’s essential to leverage your customer data to
effectively and efficiently target your communications and increase
your return on marketing investment. To help you assess your
current level of marketing, ExactTarget has launched The Marketing Advisor™, a new interactive tool
that provides a quick and insightful assessment of your marketing
program. Shortly after taking the survey you will receive an
email with an analysis of each dimension of your program,...
Connections
UK came to a close 3 weeks ago, and as my third Connections event,
I’m continually amazed by the content and sophistication of
marketers across the globe. It was a true highlight to bring the
world’s largest interactive marketing conference to London!
To recap the event, Jimmy Wales inspired us with the power of one
idea by introducing community based technology. We also experienced
the power of education through practical application of best
practices through 15 different breakout sessions led by clients and
partners.
In case you missed the event, feel free to join
the conversation...
With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
No matter what your industry, marketing automation can simplify
repetitive marketing tasks and drive more sophisticated uses of
your customer data. For example:
Financial services: Back-end operations like
account statements, low-balance alerts, and lifecycle marketing
campaigns
Technology: Subscription renewal programs,
interactive account reminders, and product updates
Each Thursday at 11am EDT, marketers from around the world
join the ExactTarget Nexus partner ecosystem on Twitter for a
conversation about trends and campaign ideas across the interactive
marketing industry. We call the virtual coffee chat the Nexus
Café.
A recent #NexusCafe chat featured Interactive Marketing Hub experts
Andy
Bergman and Eric Hannon from ExactTarget. We mixed up the
format—Andy
and Eric
answered
questions from the audience. Here's a snapshot of the
conversation.
@ETNexus: What’s stopping
marketers from doing cross-channel to its full
potential?
The ExactTarget
Nexus team invites you to participate in our #NexusCafe Twitter
chat tomorrow and every Thursday from 11am-12pm ET, where we
discuss emerging topics and trends from across the digital
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure
and add the hashtag to your tweet to participate.
This week's guests will be Interactive Marketing Hub
experts Andy Bergman and Eric
Hannon from ExactTarget. During the chat we will dive
deeper into the Hub's new apps and capabilities and discuss how
they will...
At Apple, we all called him "Steve," even if we didn't really know
him or work with him directly. He was everywhere you looked and ran
Apple like a small, nimble, and innovative start-up. Simplicity and
beauty were paramount. He would labor over small sounds that apps
would produce, over shades of color, icons, and naming. To Steve,
applications were the soul of the Apple experience. And he
was determined to make "hard" look and feel "easy."I was fortunate to have
worked with Steve, and I'm extremely fortunate to now be working
for ExactTarget. In fact, I see a lot of similarities between...Read More »
One voice that summed up a lot of
what I took away from this event was Jay
Baer - The Power of Now. I'm a software engineer, not very
social (have never twittered my face in a book), not a marketer
(although sometimes I think I can be viral), just came to learn
what cool tech toys ET has coming that I can help our marketing
team leverage, and catch a Katy Perry concert - I mean "who doesn't
like cats". But listening to many of the speakers about "social"
over these last few days, I think I've either been brainwashed or
I'm starting to get this a bit. It's not about vanity or posting
what I had...Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat this Thursday and every Thursday from 11 a.m. -
12 p.m. ET, where we discuss emerging topics and trends from across
the interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by 
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by 
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by 
Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
ure
and add the hashtag to your tweet to participate. The person with
the best tweets wins a Starbucks gift card!
Are
you using the “Triangle Offense” of email, mobile and social media
as part of your B2B tactical program? If not, perhaps it’s time to
reboot your B2B marketing strategy.
Connections
UK came to a close 3 weeks ago, and as my third Connections event,
I’m continually amazed by the content and sophistication of
marketers across the globe. It was a true highlight to bring the
world’s largest interactive marketing conference to London!
With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
The 
I was fortunate to have
worked with Steve, and I'm extremely fortunate to now be working
for ExactTarget. In fact, I see a lot of similarities between...
One voice that summed up a lot of
what I took away from this event was 
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