Online retailer eBags sells bags and accessories from some of the most premium and popular brands, such as JanSport, Samsonite, The North Face, and Eagle Creek. As eBags owns no brick-and-mortar stores, it relies entirely on engaging with customers through its digital channels, including email, mobile, social, and the web.
Back in July when back-to-school season was in full swing, the etailer was looking for ways to generate buzz around the eBags brand and drive sales. In an effort to engage with customers across channels, eBags partnered with Jansport to create its “Bag an iPad” campaign using ExactTarget’s SocialPages and email solutions. The successful campaign drove sales by providing email subscribers and Facebook fans exclusive access to discounts and sweepstakes, leading to nearly 75,000 new fans and subscribers.
Following the successful back-to-school campaign, eBags launched its second campaign “Handbag-a-Day Giveaway.” The November campaign added mobile to the mix by delivering a $20-off coupon redeemable by text message, giving customers yet another channel to engage with eBags in addition to Facebook and email.
“Today’s customers don’t silo their interactions with brands to one digital marketing channel – they’re engaging on Facebook, reading emails, and constantly connected via their smartphone. Great brands like eBags are revolutionizing their digital marketing by creating a seamless cross-channel digital experience for their customers that drives loyalty and delivers sales.”
-Tim Kopp, ExactTarget Chief Marketing Officer
Want to learn more about eBags’ campaigns? Go here.
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