Insight & advice from ExactTarget on email marketing in Europe,
Australia, and the Pacific Rim.
Australia, and the Pacific Rim.
Posted Wednesday, November 7, 2007 by
International Marketing
ExactTarget was a silver sponsor at Microsoft Convergence EMEA in Copenhagen 2 weeks ago. This was our first wide scale exhibition of our integration to the European market. The feedback was ecstatic. It did not matter the language that was being spoken....the dialogue was the same: Email marketing is not as strong without leveraging the data and CRM is not as strong if it is difficult to act on the data.
Three days of these conversations got the international ExactTarget team excited. The need for an integrated system that can send automated email campaigns from Microsoft CRM continues to grow as Dynamic CRM's reach continues to penetrate the market. This comes on the heels of David Daniel from Jupiter Research's report on the status of the International Email Marketing Adoption. One factor that David highlights in this report is the growth of email marketing in Europe is coupled by an increase of in-house systems. One reason that we heard at Convergence was that people like the idea of having everything inside of one tool. The integration of Microsoft CRM and ExactTarget gives everyone the power of CRM and targeted, email marketing in on user interface!
Exciting times indeed!!
