Most likely, you’re a marketer – not a programmer. Yet, some
interactive marketing providers’ tools treat you like you are,
making you waste time and energy trying to sort out the technical
details. And if you’re struggling to secure time, resources, and
internal IT support in an effort to extend your messages across the
web, there’s an easier way to get things done.
Ok – ready to cut microsite creation time down to less than five
minutes? Done. With ExactTarget’s incredibly user-friendly landing
page marketing technology, you can easily create coupons, special
promotions, or other types of...
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The big news in the past week has been
Facebook’s announcement of “Places” which allows users
to add their location to status updates/activity. This is something
that’s been playing on my mind recently as I’ve also been putting
geo-location service/game “Foursquare” through it’s
motions. So here's my take on the situation...
The lay of the land
For those of you not familiar, Foursquare is
essentially a service/app/game you can use to
“check-in” to locations – most commonly via an app on your
smartphone. If you check-in to places regularly, you become “Mayor”
of that location, you earn badges...
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With the third quarter coming to a close, and the holiday season
approaching, it's about that time to begin making holiday vacation
arrangements. Personally, every year I travel to Florida to
spend the holidays with my family. So how am I
getting down to the beautiful, sunny weather this
year? When it comes to planning my trips, I always
purchase my flights online - quickly and painlessly.
There certainly is a buzz right now around social
media in the marketing world. eMarketer.com recently published the results of one
of their surveys that
analyzed the percentage of internet users that...
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So you think you want to sell
virtual goods for a living? First you have to understand what a
virtual good is. According to
Wikipedia, “
Virtual goods
are non-physical objects that are purchased and exchanged on the
internet.” Pretty vague definition. As an example, most people
thing of items in online games such as World of Warcraft and Second
Life as the only virtual goods being exchanged.
What about those
virtual flowers you bought on
Facebook and sent to your significant other? Or maybe it was a
martini or
beer glass you sent to
your friends on Facebook to commemorate an unforgettable...
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Start with this:
Txt ecommerce to 38767
Let's face it. The internet is saturated with other eCommerce sites
selling the exact same stuff that you do. Maybe yours is higher
quality or less expensive than the ones the other guys are selling.
But ultimately, it's the same stuff to the customer.
Even though your customers have a wide variety of competitors to
purchase the same stuff from,
why do they buy from
you? Sure, price is a usual suspect, but as any eRetailer
will tell you, repeat sales often boil down to
customer loyalty and first time
buying decisions are often generated from the...
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