Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat was Jeremy Mayes, account
executive at PPC
Associates. Jeremy has over 15 years of direct marketing
experience with a passion for search engine marketing. We discussed
fundamentals and insights for maximizing your pay-per-click
campaigns. Here's a summary of our discussion:
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
Our guest for this week's #NexusCafe chat is Jeremy Mayes, account
executive at PPC
Associates. Jeremy has over 15 years of direct marketing
experience...Read More »
Posted by: Gina Mueller Tuesday, December 13, 2011
Michael J Becker, with the Mobile Marketing Association,
recently presented The Power of
Mobile in a Burst Session at Connections 2011. He
shared his fascinating perception into the rapidly expanding world
of mobile and its growing impact on digital marketing.
10 Eye-Opening Mobile Statistics from Becker's
Presentation
There are actually more people using mobile devices than
toothbrushes.
More people will access the internet via mobile than wire line
broadband by 2015.
Over 6 billion text messages are exchanged every day in the
US.
In May, 2003 the entire U.S. sent 300 million texts.
Today...
Posted by: Amanda Berkey Thursday, September 29, 2011
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
Our guest for the #NexusCafe Twitter chat was Jeff Rohrs, VP of Marketing at
ExactTarget and the coauthor of the ExactTarget
Subscribers, Fans, and Followers research series. He joined us
to share how digital marketers can leverage mobile in their overall
campaign mix. Participants shared their insights and experiences
with mobile as a...Read More »
Posted by: Amanda Berkey Wednesday, September 21, 2011
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm
ET, where we discuss emerging topics and trends from across the
digital marketing world. The virtual coffee chat is hosted directly
on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate.
Our featured guest for the marketing chat on September 22, is
Jeff Rohrs, VP of
marketing at ExactTarget. Jeff is often on the road sharing
insights found in the ExactTarget Subscribers, Fans, and Followers
research....Read More »
Social
Media doesn't sleep, but that doesn't mean you don't get to. The
CoTweet RSS Publisher is a real-time solution that streamlines the
process of broadcasting the latest news and trends automatically
across social networks including Facebook and Twitter. The RSS
Publisher makes it possible to automatically generate targeted,
relevant content to engage customers and fuel the conversation
across the social web.
Many social marketers may wonder, what is the line between over
engaging and under communicating, and how do you keep all of this
under control? We understand that there are several...Read More »
We’re all trying to “figure it out” i.e., create a competitive
advantage and valuable customer experience via the mobile
channel. Naturally we turn to 19th century philosopher George
Santanaya, best known for the quote, "those who cannot remember the
past are condemned to repeat it."
While we have seen the pitfalls of applying too literally the
principles of one medium to another – brochure-ware web sites,
DM-based email programs – there are lessons to port over.
Direct Marketing teaches us that it’s all about the offer. I
recently saw results for an email challenger that failed...Read More »
Earlier this month, the UK
team held our monthly Breakfast Seminar with our VP of
Marketing Research & Education, Jeff Rohrs, who was visiting
London from the US. Jeff shared his thoughts on customer engagement
and what we call ‘The Social Break-Up’—the reasons why consumers
“break-up” with brands by unsubscribing (email), “unliking”
(Facebook), and “unfollowing” (Twitter).
Each week, marketers from around the world join the
ExactTarget Nexus partner ecosystem on Twitter for a conversation
about trends and best practices in the interactive marketing
industry. We call it the Nexus Café.
We chatted recently with Chip House (@cehouse) about Email Marketing
Deliverability (full
transcript). The nine-year ExactTarget veteran
oversees the Email Marketing Deliverability team and is
passionate about helping email marketers improve their
deliverability and reach the inbox. Chip shared numerous
practical tips on improving email delivering, spanning from how
relevant...
Posted by: Scott Dorsey Wednesday, December 15, 2010
What a historic day for
ExactTarget! Ten years ago today, we filed ExactTarget LLC
with the state of Indiana. Chris Baggott, Peter McCormick and
I had a vision to help marketers leverage data to connect with
their customers via email. We were convinced that this
emerging channel would help businesses of all sizes deepen customer
relationships through targeted and relevant communications.
Starting a web-based software company in late 2000 seemed crazy to
many - the internet bubble had burst, the economy was struggling
and the three of us were first time software entrepreneurs.
Long odds...Read More »
Over
500 billion advertising impressions are being served up to
individuals though the internet. These impressions can be anything
from a positive Facebook like, a helpful Yelp rating, to a negative
Tweet. What is you and your company doing to maximize these
impressions? Your brand is not what you tell people it is. Your
brand is what people tell each other it is.
Recently Josh Bernoff from Forrester Research Inc. and co-author of
Empowered along with Jesse Engle, co-founder of CoTweet, gave
a jam-packed 60-minute Empowered Webinar. During the webinar Josh
explained how to treat customers as...Read More »
Only
about 5% of people on the Internet are active on Twitter, so why
bother? Of all the reasons to not be active on Twitter, I think
this one deserves some consideration. In spite of all the press and
numerous tools formed around the service, this does seem like a
fairly low adoption rate. Is there anybody listening? Why not be on
Facebook where there are 500 million users instead?
Let’s look at some numbers that may make you
change your mind.
1. 300,000 - This number represents the average number of
Twitter users that are
joining per day.5% may not sound like much, but if 300,000 new
users...
Consumers and Internet users have long been using social media to
connect and interact with their favorite brands, seeking expert
advice and customer service in a timely and personal manner.
Comcast, the Home Depot
and Honda are among the many utilizing the
capability of effective social marketing to reach a wide net of
current and potential customers without sacrificing one-to-one
customer service.
Social media has proven an efficient and effective way of
communication, ushering in an era of immediate response times and
increased product knowledge among general public. But the value of
social...Read More »
Posted by: Abby Bergman Wednesday, August 11, 2010
Do you think that email is a thing of the past? If so,
according to the new Nielsen study you need to think again.
Twenty-five minutes out of every hour spent on U.S. mobile internet
is dedicated to email, dominating all other categories such as
social networking, entertainment, and news. Mobile phones are no
longer strictly used for dialing a friend, cell phone text blasts,
or playing games. They are a great way for companies to implement
one to one marketing campaigns through email marketing
software.
When planning their next internet email marketing campaign,
businesses need to take into...
Josh Perlstein at Response Media asked a question on the Inbox Insiders
list hosted by Bill McClosky of Email Data
Source yesterday, "Is there any recent research about the % of
US consumers who read email on their smartphone versus their
PC?"
I immediately realized that I asked questions about this on the
2009 Channel Preferences Survey, but somehow
these statistics never made it into the final report. So, without
further delay, here they are:
Marketing dollars are going where the customers and prospects
are. And that place is online. Online channels are lower cost and
more measurable, and as a result, online continues to take sales
revenue from traditional direct marketing channels. In increasing
numbers, marketers are finding it’s important for their
organization to shift their marketing focus to interactive
marketing.
E-commerce Sales Forecasted to Top $152 Billion in
2010
The eMarketer prediction follows the
U.S. Census Bureau’s release showing online sales in Q4 2009
grew by 14.6 percent over a year earlier–the biggest gain in...
According to a recent eMarketer report, “US
Retail E-Commerce Forecast: Room to Grow”, US e-commerce sales
among retailers this year will reach more than $152 billion, up
12.7 percent over 2009.
Jeffrey Grau, who authored the report, was quick to point out
that while this is a healthy gain, “the Internet’s 7.7 percent
share of total retail sales pales in comparison to its influence on
store sales.”
$152 billion isn’t exactly chump change, but the online
channel’s main impact on retailing is as a research tool first and
foremost. Says the report, 162 million people in the US will
research...
Believe
it or not, there was a time in the industry when no one knew who
Seth Godin was. On May 6, 1999, Simon & Shuster published a
book by Godin, who was simply described as an “internet guy.” In
his book,
Permission Marketing: Turning Strangers into Friends and Friends
into Customers, Godin challenged the supremacy of interruption
marketing (TV, radio & print advertisements) and instead made
the case that the internet would inspire a new era of
permission-based, email marketing—one where consumers, not
marketers, dictated the terms by which companies could market to
them.To say that Permiss...Read More »
With CoTweet joining the ExactTarget family, we see
the convergence of the power of social media and email
communication; an Internet Marketing Hub to maintain relationships
on both platforms.
In Guy Kawasaki’s blog post, he wrote,
“ExactTarget’s acquisition of CoTweet heralds the beginning of the
growth of Social as an integrated marketing channel and is nothing
short of being historical.” At the Twitter Conference (#140tc) on March 8 in
Seattle, WA, I had the opportunity to listen to panelists and
professionals talk about Twitter. The two words that kept coming up
were relationships and...Read More »
The now infamous Wall Street Journal article announcing the death
of email sparked a fire in the bellies of email marketers and
social media gurus alike. The overwhelming response is that social
media is not posing a significant threat to email. To date, all the
signs seem to indicate that these two channels will continue to
evolve together.
True, there are dissenting voices. However, I have found none that
are backed by credible statistical data. Since there is no
statistical validity in personal anecdotes, I don’t care (except
for the value they provide in forming hypotheses to be tested...Read More »
Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by 
Social
Media doesn't sleep, but that doesn't mean you don't get to. The
CoTweet RSS Publisher is a real-time solution that streamlines the
process of broadcasting the latest news and trends automatically
across social networks including Facebook and Twitter. The RSS
Publisher makes it possible to automatically generate targeted,
relevant content to engage customers and fuel the conversation
across the social web.
Earlier this month, the UK
team held our monthly Breakfast Seminar with our VP of
Marketing Research & Education, Jeff Rohrs, who was visiting
London from the US. Jeff shared his thoughts on customer engagement
and what we call ‘The Social Break-Up’—the reasons why consumers
“break-up” with brands by unsubscribing (email), “unliking”
(Facebook), and “unfollowing” (Twitter).
Over
500 billion advertising impressions are being served up to
individuals though the internet. These impressions can be anything
from a positive Facebook like, a helpful Yelp rating, to a negative
Tweet. What is you and your company doing to maximize these
impressions? Your brand is not what you tell people it is. Your
brand is what people tell each other it is.
Only
about 5% of people on the Internet are active on Twitter, so why
bother? Of all the reasons to not be active on Twitter, I think
this one deserves some consideration. In spite of all the press and
numerous tools formed around the service, this does seem like a
fairly low adoption rate. Is there anybody listening? Why not be on
Facebook where there are 500 million users instead?
Do you think that email is a thing of the past? If so,
according to the new 
According to a recent eMarketer report, “
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