Nostalgia is fun. One need only look at BuzzFeed’s Rewind or Facebook groups celebrating the tenets of growing up in the ‘80s to notice the popular Internet trend of commemorating childhood favorites. It’s a rush of fond memories and “walking-uphill-both-ways” pride when we recall the objects and attitudes we prized in years gone by.
One piece of nostalgia that anyone with Internet in the ‘90s can remember is the hilarity and virality of those terrible ‘90s chain emails. These emails made their unwarranted way to the inboxes of early Internet users of all ages, and they defined the...
Read More »
As I
write this, 93% of UK online consumers are email subscribers and
40% of these subscribers are opening, reading and responding to
email on their mobile phones or tablets. If you think these
statistics suggest UK consumers prefer email above all channels for
receiving offers and information from brands, you are absolutely
correct!
This week, Flipboard announced a new version of its
application for iPads and iPhones for creating social magazines.
It's a very cool product that now has over 50 million users. I
watched a demo of the product and recommend you consider creating
one of these for your brand, particularly if you are an online
retailer that lends itself to a magazine-style format with high
quality images and videos.
#1
Way Retail Marketers are Leaving Money On the Table: Not Having an
Abandoned Cart Strategy
The
margin for error in Marketing has become razor thin.
Here are five "MegaTrends" that underscore why
marketing professionals need to be at the
top of their game in
2013. 
A
recent 
Most
organizations are collecting and using data to drive sales and help
decisions. However, few are truly taking advantage of the
opportunities in front of them to leverage that data for
successful, meaningful, sustainable engagement— usually erring by
being too focused on tactics without cohesive...
Ah
yes, the wonderful world of reengagement. It’s easy to think that
once a subscriber provides you with their email address, they’re
yours for life! But in reality, they could un-engage and start
ignoring your communications at any moment.
The
acquisition of customer information, fans, subscribers, and
followers is fundamental to the success of any digital marketing
strategy. However, if you’re like most businesses, you’re probably
missing valuable opportunities to acquire new email subscribers,
mobile subscribers, and social advocates. And, each missed
opportunity can lead to one less conversation and one less
purchase.
The
Customer Experience. Mere invocation of the words...
Recent mobile 
Perfect information, for you
non-Econ majors, is a state in which prices and quality of products
are assumed to be known to all consumers and producers.
Most
of you have either seen or read about 
