Do you think that email is a thing of the past? If so, according to the new Nielsen study you need to think again. Twenty-five minutes out of every hour spent on U.S. mobile internet is dedicated to email, dominating all other categories such as social networking, entertainment, and news. Mobile phones are no longer strictly used for dialing a friend, cell phone text blasts, or playing games. They are a great way for companies to implement one to one marketing campaigns through email marketing software.
When planning their next internet email marketing campaign, businesses need to take into consideration that more and more people are sending their email to cell phones and not viewing them on computers. In fact, only 5 minutes of U.S. internet time is dedicated to email; giving way to other popular channels such as social networks and blogs. It is definitely not time to give up on email; it's all about design. With a new, mobile, and non-traditional email marketing strategy companies will still get the most bang for their advertising bucks!
Want to know more about designing for mobile devices? Download the Email for the Third Screen Guide to get your marketing program on the right track today.
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