Whether
you're an email, mobile, or social media marketer, there's a new
piece of research from Motorola that you'll want to get your hands
on ASAP. Their 4th Annual Media Engagement Barometer is billed
as "a snapshot of the way that people around the world are
interacting with media," and whether viewed on its own or in
combination with another longitudinal survey like The Future of the Internet from the Pew
Internet & American Life Project, the breadth of results are
pretty impressive.
Upon perusing the report however, my attention immediately focused on page 49 in which Motorola shared...
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Did
you see that blackout last night?!? No, not the one that
stopped Super Bowl XLVII dead in its tracks for over 30
minutes. I'm talking about the near total blackout of
meaningful email, mobile, and social calls-to-action in the
commercials that brands were rumored to pay nearly $4 million per
30 seconds.
With
As
someone who does a lot of public speaking on behalf of ExactTarget,
I'm often asked what I like about working at the company.
Inevitably, one of the first answers out of my mouth is "the
people." Whether at HQ in Indianapolis, one of our field
events in the US or even across the globe in London, Sydney or Sao
Paolo, I am always greeted by friendly faces, great conversation,
and a spirit of camaraderie that we've dubbed "being
orange." 
If you're currently a smartphone user, I suspect that this new term
will be met with some head-nodding and smiles. Loading up
your first smartphone with tons of useful (Shazam), social
(Facebook),...
In
1962, Neil Sedaka released a song that one critic called "two
minutes and sixteen seconds of pure pop magic." Nearly 50 years
later, "Breaking Up Is Hard to Do" isn't just a memorable pop
ditty, it's a catch phrase that captures the difficulty of ending
most any relationship.
