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Reason #2,451 to Hate Email Spam - Global Warming

Tuesday, April 21, 2009 by Jeffrey Rohrs
As if you needed another reason to loathe spammers:

According to “The Carbon Footprint of Email Spam Report,” released by the security firm McAfee, the annual energy used to transmit, process and filter spam totals 33 billion kilowatt-hours (kwh).

And just in case you needed a spiffy visual to underscore the problem:

Total Greenhouse Gas Emissions from Spam

So, if you're a permission-based email marketer who's looking to do their part during Earth Day tomorrow, keep working to ensure that the email you send is relevant & requested--Mother Earth will thank you!

Comments for Reason #2,451 to Hate Email Spam - Global Warming

Tuesday, May 26, 2009 by keith kouzmanoff:
Pretty funny article, I like the comment on CNET with microsoft OS footprint.. I mean we could shut down facebook and youtube for a day and save a bunch more carbon particles. Kidding aside, I would expect a company that relies on spam being sent so it can stop it produce "fear of death" marketing material.. If sex is too risqué - use fear! apparently it sells about the same.

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