Tuesday, January 15, 2013
By this, I simply mean that marketers are not average consumers. We are creations of this very specific moment in history in which communications devices and channels are evolving at an unprecedented pace. As a result--and much like risk-taking explorers, we rush headlong into the unknown, leading our own lives on the bleeding edge of technology, social networks, and revenue models that our bosses barely understand--let alone our target audiences.
And in that knowledge, an idea was born for the 20th research report in our SUBSCRIBERS, FANS, & FOLLOWERS series: Marketers from Mars (complimentary download). The idea was pretty simple--what if we asked marketers the same questions about their usage of email, mobile, and social channels that we've been asking consumers? Would the marketers veer far from the consumer norm? Are there channel biases building up within the marketing community? And where do marketers think they should invest their dollars versus consumers--email? Facebook? Twitter? Customer service?
These are just a few of the questions we tackle in Marketers from Mars. Download the report now and you'll also have the opportunity to receive exclusive bonus material:
- A "poster" PDF comparing the first and last daily digital activities of marketers, consumers with smartphones, and consumers without smartphones
- A PowerPoint deck containing slide-size JPGs of each chart from the Marketers from Mars report.
In addition, on Thursday, February 14 at 3PM EST, I'll be doing a webinar about our Marketers from Mars findings with my co-author, Morgan Stewart of Trendline Interactive. We'll share insights, challenge a few assumptions, and take all of your questions. Be sure to sign-up for this free webinar today!
And last but not least, if you've missed any of the prior 19 reports in our SFF series, they're all available to download over at http://www.exacttarget.com.
We hope you enjoy Marketers from Mars, and we welcome your feedback at Research@ExactTarget.com.