Wednesday, October 24, 2012
What will social media look like in the year 2020? That’s the question I posed to Connections Inspire the Future panelists David Berkowitz, VP Emerging Media at 360i, Sam Decker, CEO at Mass Relevance, Margaret Francis, VP Social Products at ExactTarget, and Stephen Tarleton, Director of Marketing at Bazaarvoice.
Here are just a few of the blog-worthy thoughts that on stage:
“The digital natives will be much more interested in gestures, in video, and in motion than they will be in text and typing things into smartphones the way we do today.” –Margaret Francis
“I think we’ll see a splintering away from the ‘box’ of a smartphone and the need for a touch keyboard, moving toward technology that’s more specified… such as wearable technology or flexible technology.” –Stephen Tarleton
“The question becomes, what are you putting out there that is shareable? What are you creating that’s going to reach the explosion of digital screens in everyone’s pockets?” –Sam Decker
“In the future, we’ll see fewer people with ‘social media’ in their title but far more people who are really skilled in using it every day to interact with consumers.” –David Berkowitz