With back-to-school season in full swing, the attention of students, parents, and many marketers has turned to the classroom. According to a BIGresearch study conducted in July and commissioned by the National Retail Federation, families with students in K through 12th grade plan to spend an average of about $603.63 on apparel and supplies. More impressively, total college and K-12 back-to-school spending will eclipse $68.8 billion dollars—making it the second biggest retail event next to the winter holidays.
As we all know, however, the power of education doesn’t boil down sales figures. It’s comprised of the millions of individuals whose lives are improved immeasurably by a single class, an engaged teacher or a degree. At Connections 2011, we’ll be exploring “The Power of Education” with the help of CNN Special Correspondent, Soledad O’Brien, and two ExactTarget clients who are making a real difference in classrooms across America—DonorsChoose.org and Teach for America. Be sure to register for Connections today so you can learn more about their efforts as well as the positive impact your brand can have on a student’s life via creative cause marketing efforts.
And for those unfamiliar with DonorsChoose.org, here’s their CEO & Founder, Charles Best, sharing with us his thoughts on “The Power of One Donation.” Enjoy, and I hope to see you at Connections!
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