In
her recent DM News article titled, "Restaurants
Drive Consumers to Dine Out with Calculated Email Coupons,"
Diana Dilworth reports restaurant chains are having huge success
using email to attract new and repeat customers. What’s noteworthy,
I think, is that restaurant chains like Pei Wei Asian Diner and
Taco John’s International have
learned that the key to successful email marketing is using other
channels like social media, in-store signage and mobile to invite
consumers to become email subscribers.
Here's what you MUST know about B2B Social Media and how
to measure its effectiveness.
Social media use by B2B companies increased substantially in 2011.
According to the Business Marketing Association (BMA), 89% of U.S. B2B
companies are now using some type of social media to attract and
engage buyers. But while some B2B companies are reaping huge
benefits from social media, others are struggling.
Some B2B companies have found that professional networking sites like LinkedIn are an effective way to generate leads and influence decision-makers, while other companies find Facebook, Twitter...
Read More »
Are
you using the “Triangle Offense” of email, mobile and social media
as part of your B2B tactical program? If not, perhaps it’s time to
reboot your B2B marketing strategy.
One-way broadcast marketing has given away to a multi-channel digital dialogue fueled by data and enabled by interactive technology. To engage today’s empowered and influential buyer, smart B2B marketers are effectively leveraging digital media to:
Several of the country’s top companies are successfully using the Triangle Offense to solve real problems...
Read More »
Marketers
have long relied on multiple channels to drive engagement, but
today marketing requires a new approach – one built on a single
view of the customer that values real-time interaction over static
channel-focused campaigns. The antiquated one-to-many monologue of
mass marketing has given way to the one-to-one digital dialogue of
engagement marketing that is fueled by customer data and enabled by
interactive marketing technology.
The article was written following an interview with Mindi Staley,
Senior Specialist, Interactive Marketing at Scotts. Mindi will
present this case study at next week’s Email
Evolution Conference in Miami.
Story
Highlights
Please
Join me for “The Triangle
Offense of Digital Direct Marketing” – A Special Webinar for
Marketing and Sales Executives on Nov 17th at 2:00pm ET
When you hear
the name, Johnston & Murphy, you may assume this is an old
company with products–with strategy and tactics to match. And you
would be very, very wrong. This is definitely not your father’s
Johnston & Murphy!
Johnston & Murphy (J&M), which boasts close to 200 stores, a catalog and an e-commerce site, is taking advantage of marketing tools and technology–anchored by email marketing and web analytics–to convert shoppers into buyers and create relationships that keep customers connected to the J&M brand.
While many retailers are struggling in today’s challenging economy, J&M is proving...
Read More »
Marketing dollars are going where the customers and prospects are. And that place is online. Online channels are lower cost and more measurable, and as a result, online continues to take sales revenue from traditional direct marketing channels. In increasing numbers, marketers are finding it’s important for their organization to shift their marketing focus to interactive marketing.
E-commerce Sales Forecasted to Top $152 Billion in
2010
The eMarketer prediction follows the
U.S. Census Bureau’s release showing online sales in Q4 2009
grew by 14.6 percent over a year earlier–the biggest gain in...
The
webinar is titled, “A Segment of One: How Retailers Can Change the Game This
Holiday Season,” and will provide new insight into how smart
retail marketers are using advanced...Read More »
Several tactics were
used to drive traffic to the special “Genworth Celebrates” Facebook Fan Page including:
On
Tuesday. February 16th, I have the pleasure of
co-hosting a webinar that will tackle the problem of shopping cart
abandonment. The webinar is titled, “The 7 Secrets to
Recovering Abandoned Shopping Carts,” and will cover the
strategy and technology required to implement an effective shopping
cart abandonment solution.
Keynoting Email Evolution 2010 is Brian Harniman, EVP of
Marketing and Distribution at Kayak. Harniman will offer a
visionary look at the Kayak.com customer experience today and
tomorrow with a focus on the role of email in relation to...Read More »
Keynoting Email Summit ‘10 will be Joseph Jaffe,
bestselling author of "Join the Conversation" and
"Life After the 30-Second Spot."
Recently, ExactTarget partnered with MarketingExperiments to
explore how marketers can use data to make smarter email creative
decisions. Researchers from both companies developed experiments to
test the most effective creative executions as part of a special
ExactTarget email redesign competition.
There are plenty of reasons I
like to attend MarketingSherpa’s Email Summit, but the single best
reason is the speakers. The line-up of speakers for the upcoming
Email
Summit ‘10 in January is no exception.
I’ve said
it before, and I’ll say it again. If you sell through sales agents
or dealers, one of the smartest things you can do to boost email
response is to personalize the email by sending it “on behalf” of
the customer’s sales rep or account manager.
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