According to new research from Ball State University, the Email Marketer`s Club and ExactTarget, a record number of email marketers plan to bridge the gap between online social networks and their email marketing campaigns in 2009. The study is based on surveys with 351 email marketers.
Among the key findings in the study are:
- Social email campaigns are expected to increase nearly 400 percent in 2009.
- More than 46 percent plan to use social media and email in tandem in 2009.
Although the demand for the integration between social sites and email is surging, the success with the integration remains largely uncharted, according to the study featured in ExactTarget`s newest whitepaper entitled, "Expanding the Reach of Email Through Social Networks".
Get with the Program! Learn How to Integrate Email and Social Media
If you want to learn how to use email and social media for business development, one of the best time investments you will make is to attend a special webinar on Wednesday, April 29th featuring Mike Corak of Mighty Interactive.
Recently, I sat down with Mike to discuss why this topic is so important and why marketers should plan to attend this webinar. The following is an excerpt of our discussion.
Book: Why is the integration of search engine optimization, social media, and email vital for business development?
Corak: Marketing tactics do not work independently – all touch the consumer at different times in the customer lifecycle and are therefore connected. For this reason, long-term communication success is often dependent on the efficiency of the sum. Furthermore, consumers don’t differentiate an organization’s voice by touch point, meaning that consistencies in messaging and call to action are critical.
Book: What will attendees learn from this webinar?
Corak: Attendees will learn how outside factors affect the performance of email programs, and how email can help improve the performance of other communication efforts. They will also be armed with ideas to improve their own customer communication results.
Book: What clients will be referenced as examples?
Corak: Among the clients we will be discussing in this webinar are Fujitsu, Nike, Kolbe, City of Palm Desert, National Academy of Sports Medicine.
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