Online advertising has shifted from a “blast” and “broadcast” approach to an engagement focused strategy. And the emphasis has switched from CPM to Cost Per Lead to generate higher ROI.If you’re serious about improving the quality of the leads you are generating from online advertising, plan to join me and my special guest, Evan Adlman, Vice President of Strategic Development at Pontiflex, for a very eye-opening and educational webinar on Cost Per Lead Advertising titled Solving the Online Marketing Puzzle.
In today’s webinar, we will demonstrate how you can acquire the email addresses of qualified consumers that are most likely to be responsive to your products, services and communications. Then we will discuss how you can effectively engage these consumers through email communications. Finally we will show how you can extend and amplify your communications to attract more consumers using social media.
Pontiflex is the industry’s first open and transparent Cost-per-Lead or CPL market. Through Pontiflex, advertisers can connect to the entire performance advertising market from a single point of connection. They can run ads on premium publishers and acquire leads – the contact information of people that are interested in their products or services. What’s more, they pay only for qualified leads – not for wasted clicks or impressions that might never convert. Using transparent CPL advertising, advertisers can grow their email lists with qualified subscribers in a cost-effective way.
Register now to attend today’s webinar at 2:00PM Eastern!
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