There are plenty of reasons I like to attend MarketingSherpa’s Email Summit, but the single best reason is the speakers. The line-up of speakers for the upcoming Email Summit ‘10 in January is no exception.Keynoting Email Summit ‘10 will be Joseph Jaffe, President of crayon and bestselling author of "Join the Conversation" and "Life After the 30-Second Spot." Joseph keynoted ExactTarget’s Connections 2008 conference and is one of the brightest minds in our business. In his presentation at Email Summit ‘10, Jaffe will discuss the expanding role of email to establish powerful relationships with customer evangelists, and show how to equip this base with the necessary tools, techniques and incentives to spread word-of-mouth recommendations and referrals to social networks, trusted peers and communities.
As a special bonus, ExactTarget has arranged for each attendee of Email Summit ’10 to receive their personal copy of his new book “Flip the Funnel: How to Use Existing Customers to Gain New Ones”
Headlining the B2B track will be Brian Carroll, CEO of InTouch. Brian is the author of "Lead Generation for the Complex Sale" and his presentation is titled: How to Design Email Lead Nurturing Programs That Drive Sales. This is a can't-miss presentation for B2B marketers who must nurture prospects through a long sales cycle.
Andrew Chang of AirTran Airways will keynote the B2C track. Chang is Manager of Marketing Strategy at AirTran, and his presentation is titled: Successful Email List Management: Fixing the Leaky Bucket, and will highlight AirTran's email subscriber acquisition strategy that has enabled the airline to grow its subscriber base more than 15%.
Want to Save $600 on Your Email Summit Registration?
We consider the Email Summit to be one of the best conferences on email marketing, and have arranged a special discount to encourage you to attend.
For a limited time, ExactTarget is offering a $600 discount off the Email Summit conference fee of $1,695. This offer expires January 8th, so move on this now! To take advantage of the discount, go to this special Email Summit ’10 registration page.
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