I’ve just returned from MarketingSherpa’s Email Summit in Miami where – to no one’s surprise – much of the conversation centered on how email marketers are being challenged to do more with less. The good news is that we are seeing plenty of examples of companies that are achieving success by using email as the foundational component of their marketing strategy.
One of the best examples I’ve seen lately is from Midwest retailer Gordmans. On April 1st, I'll be hosting a special one-hour webinar where you can see how Gordmans, an everyday low price retailer with 65 stores, has embraced the flexibility of email to react to market opportunities.
At a time when retailers are faced with the challenge of driving sales while cutting costs, Gordmans serves as a great example of a retail marketer that has learned how to use email to achieve metrics that are well beyond industry averages. What impresses me about Gordmans is that they have achieved these results entirely offline -- through in-store purchases at brick and mortar locations.
Here’s a sampling of what you’ll learn from this webinar:
- Behind the scenes of Gordmans’ highly successful email campaign that generated an open rate of 70%, a conversion rate of 4.5%, and has an average order value that is 33% higher than any other campaign in the company’s history!
- How Gordmans acquires new email subscribers and rewards them with a special new subscriber "thank you" in the Welcome Email.
- How Gordmans uses bar-coded coupons – personalized by email subscriber – to drive traffic to Gordmans stores and maximize their email marketing return on investment.
In addition, you’ll leave with tactical take-aways you can start implementing the next day.
Join me, Cara Olson, Manager of E-Marketing at Digital Evolution Group; Bruce Reid, Marketing Director at Gordmans and the Gordmans marketing team on April 1st as we present the webinar Retail & Email: Doing More with Less to help you make the most of your email campaigns to drive sales and cut costs.
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