Posted Tuesday, December 18, 2007 by
Joel Book
Each year at this time, those of us who are email marketing evangelists publish our list of the top trends we feel will shape email marketing in the year ahead. But this year, I decided to invite several of my ExactTarget team members to weigh in with their thoughts on the "big ideas and best practices" that will separate the pretenders from the contenders in email marketing. To see and hear what they have to say, check out the December issue of ExactTarget Perspective, our new video magazine.
And don't forget to download ExactTarget's new white paper titled "2008 Email Marketing Trends." It's LOADED with practical examples and insight on what the winners will be doing in 2008 to maximize email marketing performance. Get it and share it!
Finally, I want to say Thank You and Happy Holidays to our many clients who continue to amaze us with their email marketing expertise and passion. All the best to you in 2008!