If you want to see a great example of how a Midwest retail chain uses email marketing to drive store traffic and keep customers loyal to their brand, plan to join me on April 1st for a very special webinar featuring Cara Olson from Digital Evolution Group and their client, Bruce Reid from Gordmans.
What You’ll Learn
In this webinar, you’ll discover how Gordmans leverages personalized email communications to drive foot traffic and increase sales at their 65 locations.
In addition, you will learn:
- Why email has become a foundational tool in Gordmans marketing strategy
- How Gordmans uses bar-coded coupons – personalized by email subscriber – to drive traffic to Gordmans stores.
- Winning techniques for attracting – and rewarding -- new email subscribers and why Gordmans DOES NOT rent email lists
- How Gordmans uses email to “fly below the radar” of competitors and why Gordmans email is such a hit with customers
- Why Gordmans email open rates average 23% and coupon redemption rates average 12% and what you can learn from their experience
Date and Time: Wednesday, April 1st at 2:00PM EST
Register at: Retail & Email: Doing More with Less
About Digital Evolution Group
Digital Evolution Group is a full-service e-consultancy dedicated to helping its clients achieve success with creative, integrated and intelligent Internet-centric solutions. Digital Evolution Group fuses design talent and engineering skill with the rare ability to translate business objectives into ingenious online strategies that deliver break-through results. The firm was recently named ExactTarget’s Reseller/Partner of the Month for March 2009.
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