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Email Marketing by the Book

How Richmond American Homes Uses Email Marketing to Sell Homes

Wednesday, July 29, 2009 by Joel Book

Think selling homes in today’s challenging economy is tough?

 

In today’s special ExactTarget webinar, you’ll learn how Richmond American Homes uses email marketing as the backbone of a direct marketing strategy that is delivering a 5000% ROI!

 

If you want to sell effectively in today’s market, you need to attract the right customers to your website, understand their needs and preferences, and use email to deliver relevant messages that aid the buyer’s decision-making process. Working with ClickMail Marketing, Richmond American Homes is using this approach to develop strong relationships with homebuyers and realtors.

 

In this webinar, you will learn the strategy, tools, and tactics that are enabling Richmond American Homes to achieve amazing results with its email marketing campaigns. Among the things we will discuss are:

               How to grow your email subscriber list

               Creating relevant email content that aids the buying process

               Using Email to support local agents

               Reporting tools that enable fast, easy assessment of email campaign performance

 

Joining me to share this incredible success story are:

               Tracy Ritterbusch of Richmond American Homes

               Michael Kelly and Cameron Kane of ClickMail Marketing

 

Register here to attend today’s webinar!!

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