I am really honored to have been nominated as one of the Most Influential People in Sales Lead Management in 2009 and would sincerely appreciate your vote.When I was notified about my nomination last week by Jim Obermayer, Executive Director of the Sales Lead Management Association (SLMA), I was humbled because the list of nominees includes so many of the top professionals in our industry – including ExactTarget’s CEO, Scott Dorsey.
Voting is open until November 13th. Both SLMA members and non-members can vote for up to five nominees. You can view a full list of finalists here.
Taco John’s and Scotts Highlight MarketingProfs Digital Marketing Mixer
The recent MarketingProfs Digital Marketing Mixer conference in Chicago attracted more than 300 interactive marketing professionals and was a huge success. Congratulations to Anne Handley and her team for producing a first-rate event.
Among the conference speakers were Renee Middleton of Taco John’s and Kip Edwardson of Scotts. Both joined me in presenting a special session to a standing-room-only audience titled, “Email, Social and Mobile. The New Triangle Offense of 1to1 Marketing.” Renee and Kip are on the cutting edge of one-to-one marketing, and discussed how they are using email in combination with social networks and SMS text messaging to attract consumers to their websites, convert them to email subscribers, and use email to drive consumers to retail stores. What they are doing – and the results they are achieving – serves as a great example of what’s possible when you match the right strategy to the right technology.
If you were not able to attend the conference, and would like to get a copy of our presentation, leave a note in the comments and we'll get you a copy!
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