Recently, I have observed more and more companies “dipping their toes” into social media marketing as a way to extend their message and offers to a broader audience. This “fish where the fish are” strategy is smart thinking because it enables brands to leverage the power of consumer referral an endorsement.
Unfortunately, most companies are not realizing the full potential of Social Media Marketing because they are not integrating this tactic with Email Marketing. In a recent ExactTarget webinar on top tactics for improving email marketing performance, David Daniels of Forrester Research, recommended that companies should “let social networks carry your message by implementing social sharing mechanisms in email campaigns.”
David’s point is that brands that approach social media marketing and email marketing as separate non-integrated strategies compromise their opportunity to maximize the combined power of these two channels to attract new customers and build brand advocacy.
How to Sharpen Your Social Media and Email Marketing Skills
If you want to know how to use social media, SEO and email marketing to accelerate the performance of your marketing campaigns, plan to join Mike Corak, Director of Interactive Services, for Mighty Interactive and me for a special webinar on April 29th.
In this webinar, you will learn about:
Unfortunately, most companies are not realizing the full potential of Social Media Marketing because they are not integrating this tactic with Email Marketing. In a recent ExactTarget webinar on top tactics for improving email marketing performance, David Daniels of Forrester Research, recommended that companies should “let social networks carry your message by implementing social sharing mechanisms in email campaigns.”
David’s point is that brands that approach social media marketing and email marketing as separate non-integrated strategies compromise their opportunity to maximize the combined power of these two channels to attract new customers and build brand advocacy.
How to Sharpen Your Social Media and Email Marketing Skills
If you want to know how to use social media, SEO and email marketing to accelerate the performance of your marketing campaigns, plan to join Mike Corak, Director of Interactive Services, for Mighty Interactive and me for a special webinar on April 29th.In this webinar, you will learn about:
- Integrating email into your marketing program
- How to identify outside factors that affect performance of an email marketing program
- Ways to use email beyond the scheduled send
- Using Social Media and SEO to optimize your marketing mix
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