Recently, ExactTarget partnered with MarketingExperiments to explore how marketers can use data to make smarter email creative decisions. Researchers from both companies developed experiments to test the most effective creative executions as part of a special ExactTarget email redesign competition.On Wednesday, January 13th, join Andy Mott, Senior Manager of Research for MarketingExperiments, for a special web clinic where we will take you behind the scenes of this competition that pitted three agencies against each other to create emails for Pier 1 Imports, AAA of Ohio, and MarketingExperiments.
You’ll see “before and after” designs, and learn why you may be leaving money on the table by not testing your email and corresponding landing page.
Register today to attend this special web clinic:
Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain in email response!
Wednesday, January 13, 2009
4:00 p.m. to 5:00 p.m. EST
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