Is It Time to Invest in a Pinterest Campaign? (Part 2)

In Part 1 of this post, we explored the new "Pinterest for Business" and suggested some questions you should ask in deciding whether it's time to get your business on Pinterest.

Think you’re ready to get started? Here are some tips and tricks:

Choose only a few people and organisions to follow initially.
Following more people than what follow you shows desperation for followers and a forced attempt at creating awareness. Instead, follow only a few, build awareness by repinning popular content from those boards, and keep track of what is being repinned off of your boards, so you can mold your content to the likings of your followers.

Engage in conversation.
You cannot be successful by thinking like an individual. Pinners who follow content that you share and promote, other than your own, can link that content back to you and eventually become a follower of yours. Comment on others’ pins and respond to comments on your own. Nobody likes a one-way conversation.

Add a price to the product description to sell discretely.
Pinners are not on Pinterest to buy, so hard sells are discouraged. However, there is a gift category that pins will fall into if a price is associated with it. Pinners who are looking to buy can browse in the different price categories, which will further initiate a sell.

Pin vouchers and upcoming sales.
All shoppers are looking for deals. When your pinners know that by following you they get exclusive deals, your follower base will increase tremendously.

Stay persistent.
A strong base of followers is not built overnight. Keep posting and engaging in conversation, and the followers and popularity will come with time.

Keep it (p)interesting!

Clearly, Pinterest is one of the most fascinating new social channels in years. Check out our Inspired Marketing Predictions for 2013 whitepaper to see what the experts say about this and other digital marketing channels.

You can also read this article to learn more about the Pinterest Tracking Tool provided by iGoDigital, an ExactTarget company.