Twitter has already created a way for consumers to communicate their thoughts to followers within seconds. Now they have progressed to allow users to share visual information and sound to their followers at the same speed. Last Thursday, Twitter launched a short video creation and sharing app called Vine.
The Vine iPhone app allows users to share 6-second video clips, and many brands have already begun to take notice. Six seconds at a time, users can get a glimpse of what’s happening in the world, including what their favorite brands are up to. So how can your business benefit from Twitter’s new app integration? For starters, Vine has the ability to improve brand awareness, marketing, conversations with consumers, and much more.
Here are some ways that you and your brand can get started:
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Interact with your Customers
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You can continue to humanize your brand by sharing the latest local charity event or displaying your company culture. Consider using an application like SocialEngage to help manage your customer engagement.
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Promote Your Products
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Utilize the visual component to help advertise a new product or key product features.
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Create a Campaign
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Contests are a great way for customers to be creative and promote your brand on their social networks. Different contests and campaigns could also be a way to see how customers are using your product, which could spark innovative ideas for new features or enhancements.
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Use Tags to Help Search and Explore
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It’s important to include relevant tags so that your videos are more easily discoverable.
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Provide Live Coverage for an Event
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Give your followers a real-time view of a major company event, like Connections.
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Vine is a great opportunity to share your brand with your consumers through visual information and sound. How can you best utilize your social media presence? You can also get more social media tips in our Social Media Quick Plays.
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