Kristen's Blog

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat the ExactTarget Café.

During a recent #ETCafe chat, we discussed how Valentine's Day marketing campaigns fared. The #ETCafe community discussed how marketers "showed the love" to their consumers... and how marketers stood them up. Our featured guest, Windsor Circle, also shared some great data, graphs, and images around this year's Valentine's Day campaigns.

Here's a...

The ExactTarget team invites you to participate in this week's #ETCafe Twitter chat, where some of the world's best marketers come together to discuss emerging topics and trends from across the interactive marketing world. This virtual coffee chat takes place directly on Twitter every Thursday from 11am-12pm ET, hosted by @ExactTarget.

Last week, we focused on a Valentine's Day edition of #ETcafe chat, "Loving your Subscribers" with Relish Tray Media, Inc. For our next #ETCafe chat we wanted to spend some time discussing how Valentine's Day email and marketing campaigns performed for marketers....

In case you hadn’t heard, ExactTarget launched the Orange Partner Network to our partners at Connections 2012. The Orange Partner Network includes three partner programs with which companies can participate – the HubExchange Partner Program, the Channel Partner Program (which includes our referral network), and the Services Partner Program. 

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat the ExactTarget Café. 

If you were at ExactTarget's Connections user conference a couple weeks ago and spent any time in the Partner Hub, you know it was the place to be during session breaks and for the cocktail receptions. The Partner Hub featured the Delorian, Media Lounge, Sponsors, Prizes, Green sunglasses, Food, Drinks, a DJ, Fray signed guitar, prizes and more! 

The ExactTarget team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card! 

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Drive Customer Engagement with Email + CRM + Social | August 14 | 1:00pm EDT

ClickTale and ExactTarget have joined forces to provide you with incredible new customer insights on the way visitors to your website behave after clicking through from your email campaigns. From the instant email subscribers follow the links in your emails, you can literally follow their every mouse move, click, scroll and keystroke all the way through to their online conversion or site abandonment.

Understand Campaign Success

Ever wondered how visitors coming to your site from an email campaign behave once they arrive on your landing page? If your campaign has a clear call to action,...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was  Joanna Milliken, Director Product Management for ExactTarget Email.  Joanna was one of ExactTarget's first employees and has contributed to building the organization and has served many roles throughout her tenure. She is passionate about email marketing and working with clients.  In the chat...

Many of our clients have leveraged the ExactTarget partnership with the Adobe Digital Marketing Suite to create a foundation for driving relevant online marketing programs that positively impact their bottom-line. 

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

This week's #NexusCafe chat will feature Jordan Cohen (@jcohen808) to discuss Mobile Marketing: Subscribers, Fans, and Followers Acquisition. Jordan is the VP of Business Development at Pontiflex, an...

I don’t know about you, but at ExactTarget we are all in extreme preparation mode for next week’s Connections! No – just us? Well, as you begin to prepare for Connections, there’s one important aspect you should keep in mind – Nexusing!

What’s Nexusing? It’s a concept brainstormed, drawn out, and launched by the ExactTarget partner team to describe what happens when networking and technology come together to produce something so great that the sum is better than its parts! We do this all the time at ExactTarget. We meet other great marketing technology companies with products that when...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the digital marketing world. The virtual coffee chat is held on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate.

Our featured guest for tomorrow’s Sept. 8 #NexusCafe Twitter chat will be Jennifer Wong from Optify, marketing software for the real-time web. She will lead the discussion around best practices for tracking digital marketing...