Monday, June 18, 2012
ClickTale and ExactTarget have joined forces to provide you with incredible new customer insights on the way visitors to your website behave after clicking through from your email campaigns. From the instant email subscribers follow the links in your emails, you can literally follow their every mouse move, click, scroll and keystroke all the way through to their online conversion or site abandonment.
Understand Campaign Success
Ever wondered how visitors coming to your site from an email campaign behave once they arrive on your landing page? If your campaign has a clear call to action, how easily do visitors find what they’re looking for? Where on the page do they look? What do they ignore and where do they eventually click? Ultimately, understanding the flow from the email through to visitor behavior on your site is critical to understanding the success of a campaign.
How it Works
Before you send any email from ExactTarget you can simply tag each link in your campaign, making it a breeze to start studying the traffic that you generate from your email marketing efforts.
ClickTale shares with you both recordings of individual users’ sessions, as well as aggregate reports that reveal what visitors are collectively doing within a webpage.
If a subscriber doesn’t convert, real time video session playbacks show exactly why and when you lost a potential customer. You can then use what you discover to tailor your emails and landing pages to the behavioral tendencies of individual user types. This easily and efficiently improves the success of your email marketing campaigns, reduces site abandonment rates and maximizes ROI from your marketing channels.