We’ve got something really big in store for this week’s #ETCafe chat, taking place on December 13 at 11:00am EST!
Our featured guest from Windsor Circle will be providing a chance for participants to win one of two $50 gift cards to the retailer of their choice – perfect timing for the holidays! All you have to do is fill out this form to be included in the drawing.
This week, Andrew Pearson, Marketing Director at Windsor Circle, will be rejoining us to discuss “Retaining your Holiday Customers,” a subject on the top of most retailers' minds during this profitable season. Windsor Circle is an eCommerce analytics and retention marketing platform, and an ExactTarget partner. Brad helps clients access and analyze valuable customer and purchase data, in order to implement powerful retention and life-cycle marketing campaigns.
Here’s a preview of our chat questions:
Q1 #EtCafe How were Thanksgiving weekend and Cyber Monday sales for retailers this year compared to 2011?
Q2 #EtCafe How many purchases came from first-time buyers versus repeat customers?
Q3 #EtCafe What kind of retention email campaigns or offers performed really well - or poorly - this season?
Q4 #EtCafe Now, what’s the plan your plan to retain your holiday shoppers after Dec 26th?
Q5 #EtCafe What are you doing this holiday season to grow your subscriber list?
Q6 #EtCafe What upsell/cross-sell offers do you have planned for post-holiday gifts?
Q7 #EtCafe How is your Social team or strategy ready to react to holiday themes, and how will you leverage Social as part of a retention/engagement story next year?
Join our #ETCafe Twitter chat this Thursday (and every Thursday) from 11:00 a.m. - 12:00 p.m. EST, hosted directly on Twitter using the hashtag #ETCafe.
See you there!
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