Wednesday, December 14, 2011
This week's #NexusCafe chat will feature Jordan Cohen (@jcohen808) to discuss Mobile Marketing: Subscribers, Fans, and Followers Acquisition. Jordan is the VP of Business Development at Pontiflex, an ExactTarget Technology Partner focused on mobile apps advertising.
Join us for this special event and Twitter conversation. Here is a peek at the questions we'll explore:
· Q1: Why should organizations care about mobile acquisition?
· Q2: How can mobile acquisition solve challenges for marketers?
· Q3: Which are the best channels for getting people to opt-in to email newsletters on mobile?
· Q4: Which are the best approaches for getting people to engage on Social via mobile?
· Q5: Are any mobile channels better for acquisition?
· Q6: If consumers sign up via mobile, should you communicate with them differently?
· Q7: Do you have any cool stories about how a business used mobile to accelerate list growth?