Drive Customer Engagement with Email + CRM + Social | August 14 | 1:00pm EDT
Your customers and the data about them represents the single most valuable asset that exists within your organization. To ensure you’re using every customer interaction as an opportunity to better market to your customers and prospects with information that matters to them, you need their data integrated into one location… your Customer Relationship Management (CRM) system.
ExactTarget's Joel Book is hosting a webinar with Scribe's Peter Chase and Social expert Neal Schaffer. They will be discussing the business potential of social media, how to leverage CRM data to drive effective interactive marketing campaigns, and more!
Special Introduction from Neal Schaffer: Maximize Social Business with Neal Schaffer, a Forbes top 30 Social Media Power Influencer and the creator of the AdAge Top 100 Global Marketing Blog Windmill Networking.
- Key Learning 1: Understand how to integrate marketing around one source of the truth
- Key Learning 2: Explore the evolution of 1:1 marketing to include social and other content located in your disparate applications
- Key Learning 3: Confirm how to put the process and technology in place and take action
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