Last week our own Susan Marshall published an article on B2B Online entitled "Easy Ways to Combine Email with Social." In case you missed the original, I wanted to share this great content with our own blog audience.
Susan's article states that, while email continues to be the workhorse of digital marketing, savvy marketers are taking steps to integrate email with social media to improve their overall campaign performance. She shared three easy strategies that marketers can implement to grow their email subscriber lists, improve campaign relevancy, and build new audiences:
- Grow your email...
Our
last post focused on 
I'm
excited to start a new series on the ExactTarget blog centered
around the hottest digital marketing stories and trends of the past
week. We will publish a new list at the beginning of every week.
Just to be clear, this is a blatant rip-off of the BBC
series. 
Each
Thursday at 11am ET, marketers from around the world join the
ExactTarget user community on Twitter for a conversation about
trends and campaign ideas across the interactive marketing
industry. We call this virtual coffee chat the 
The
ExactTarget team invites you to participate in our #ETCafe Twitter
chat every Thursday from 11am-12pm ET, where we discuss emerging
topics and trends from across the interactive marketing world. The
virtual coffee chat is hosted directly on Twitter, hosted by
According to a recent 
Many
companies have experienced the power and benefits of sending
personalized email messages to customers and prospects. One
organization in particular, Thomas Cook Group, has seen a
tremendous increase in their email open rates, which in turn
dramatically increased their sales.
Be
sure your next email designer is the best you’ve ever hired...
The
ExactTarget team invites you to participate in our #ETCafe Twitter
chat every Thursday from 11am-12pm ET, where we discuss emerging
topics and trends from across the interactive marketing world. The
virtual coffee chat is held directly on Twitter, hosted by 
