One of the most powerful capabilities of email marketing is that it enables small brands to “level the playing field” with bigger competitors and produce AMAZING RESULTS.
And one of the best examples I can point to of how a small CPG (consumer packaged goods) brand is using Email as the backbone of its digital marketing strategy is Dreamfields. With the help of its digital marketing agency, HyperDrive Interactive, this small but very savvy marketer of low-carb pasta is using email marketing to fuel sales and energize a growing community of “Dreamfields Brand Fans” who happily recommend...
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Permission-based
email has become the foundation of successful direct marketing.
From e-newsletters and travel alerts to promotional messages and
purchase receipts, email is viewed as the most appropriate direct
channel for brands to communicate with consumers. Today,
93% of US online consumers are email subscribers
and receive at least one permission-based email message each
day.
